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FLOAT 100 · Art · No. 46

Apocalypse (complete set of 10)

In the year he learned he had AIDS, Keith Haring answered William S. Burroughs's prose vision of the end of the world with ten yard-wide screenprints of devils, mushroom clouds and sperm with horns.

Year
1988
Maker
Keith Haring
By price in art
38 of 100
Realized at auction · Apr 21, 2022$151,200A realized sale: somebody paid it.

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Made
1988, New York
Artists
Keith Haring (images) and William S. Burroughs (text)
Format
Portfolio of ten screenprints in colors on Museum Board, with title, text and justification pages; Burroughs's text printed on acetate
Sheet
38 x 38 in (about 96.5 x 96.5 cm) each
Edition
90 sets, plus 20 artist's proofs and 5 hors commerce sets
Signatures
Each print signed, dated and numbered in pencil by Haring; the introduction signed by Burroughs
Printer and publisher
Printed by Rupert Jasen Smith, New York; published in New York by George Mulder
Catalogue raisonne
Littmann pp. 98-109 or pp. 98-115, depending on the catalogue citing it
Highest USD result found
$151,200 for set 4/90, New York, April 2022

A writer and a painter on the end of the world

Apocalypse was the first collaboration between Keith Haring and William S. Burroughs. Published in 1988, it pairs ten pages of Burroughs's free-form prose with ten large screenprints by Haring, each sheet a square 38 inches on a side. Burroughs's text was printed on clear acetate; Haring's images were printed on Museum Board. The prints were made by the New York printer Rupert Jasen Smith and published in New York by George Mulder, in an edition of 90 sets plus 20 artist's proofs and 5 hors commerce sets.

The text is a modern riff on the Book of Revelation. One passage reads: "Neon explosions and tornados flash through ruined cities, volcanoes spew molten colours as the earth's crust buckles and splinters into jigsaw pieces." Another ends on a line often quoted from the portfolio: "Everything is permitted because nothing is true. It is all make-believe, illusion, dream...ART." One account traces the project's roots to a 1980 lecture Burroughs gave in France titled The Four Horsemen of the Apocalypse.

The psychedelic writer Timothy Leary said the collaboration was "like Dante and Titian getting together."

Haring and Burroughs

Keith Haring was born May 4, 1958, in Reading, Pennsylvania, and raised in Kutztown. As a teenager he was involved with the Jesus movement, an experience that left religious imagery lodged in his work. He moved to New York in 1978 to study at the School of Visual Arts, and from December 1980 drew in chalk on blank subway advertising panels, the work that made him famous. In 1986 he opened the Pop Shop in SoHo.

Burroughs, born in St. Louis in 1914, was the Beat writer of Junkie and Naked Lunch who, with Brion Gysin, popularized the cut-up, a method of slicing and rearranging text to make new meaning. In 1978, as a student, Haring attended the Nova Convention in New York, a three-day celebration of Burroughs's work held November 30 to December 2 with readings by Allen Ginsberg, Patti Smith and others. He soon began following the methods in Burroughs and Gysin's book The Third Mind, and the cut-up shaped the pictographic language he developed from 1980.

Accounts differ on when the two men actually met. One gallery account says they did not meet until 1983; an auction catalogue says they met in 1978. A photograph shows them together in Lawrence, Kansas, where Burroughs lived from 1981, in 1987. Haring later said Burroughs was "very into a lot of the world I've depicted, especially in the recent things - sex, mutations, weird science fiction situations."

New York, 1988

Haring had been diagnosed with HIV in 1987 and was diagnosed with AIDS in the autumn of 1988, the year the portfolio was published. AIDS had already been devastating the downtown New York community for years. The images carry that weight: computers, sperm, devils, halos and divine light, read by one gallery as showing "the complexity, struggles, torment and illusory bliss of life at that very time."

Haring repeats a horned 'devil sperm' throughout the series, a warning about the perils of sex, and uses mushroom clouds that tie the AIDS crisis to nuclear catastrophe. He collages found material into the prints: religious images, reproductions of high art and 1950s magazine pictures of children, overrun by his bold line and blocks of primary color. One summary of his work notes that in this collaboration he depicted the virus as demon-like creatures, the number 666 and a mushroom cloud.

It was a busy and public year for him. He opened a Pop Shop in Tokyo in January, painted a mural for the White House Easter Egg Roll in April, and opened a December show in New York he called his most important to date. The first World AIDS Day was observed on December 1, 1988.

Sets on the market

Complete sets come to auction regularly but not often. One market record counts 15 auction sales of the complete set since its first in 2002.

In September 2010 a set numbered 77/90, framed and lacking its original portfolio box, sold in London for £21,250 against an estimate of £10,000 to £15,000. In 2012 a set numbered 82/90 was offered in New York with an estimate of $30,000 to $50,000. Another set, lacking its text and justification pages, sold in London for £35,000 with fees.

The high point came in April 2022, when set 4/90, unframed, sold in New York for $151,200 against an estimate of $100,000 to $150,000. In March 2024 set 67/90, with five plates framed and the rest loose in the original black cloth portfolio and the introduction signed by Burroughs, sold online in London for £88,200 with fees; a market record gives the hammer as £70,000 in March 2024.

Single plates from broken sets also trade on their own, far below the price of a full set.

What makes a complete set

A complete set comprises ten screenprints on Museum Board, each about 38 x 38 inches, signed, dated and numbered out of 90 in pencil by Haring, with the title, Burroughs's text pages printed on acetate or PVC foil, and a justification page. Catalogue descriptions note the artist's and publisher's copyright inkstamps on the reverse and Rupert Jasen Smith's blindstamp. Burroughs signed the introduction in ink. Sets were issued in a black cloth-covered portfolio.

Condition and completeness drive price: sales records distinguish sets with all text pages from sets lacking them, framed from loose, and with or without the original box. The acetate text pages are prone to scuffing and light surface scratches. A separate book version of Apocalypse was published in 1988 in 250 hardbound and 250 paperbound copies, and a Burroughs bibliography records a 38 x 38 inch silkscreen broadside of the text, without Haring's artwork, in 90 copies; neither is the print portfolio.

Public collections hold the work. The Spencer Museum of Art at the University of Kansas has a set loaned by the Estate of William S. Burroughs, and the Minneapolis Institute of Art owns Apocalypse 10, the final plate.

After the Apocalypse

The two collaborated again in 1989 on The Valley, sixteen etchings with a chapter from Burroughs's novel The Western Lands. In 1989 Haring also established the Keith Haring Foundation to fund AIDS organizations and children's programs. He died of AIDS-related complications on February 16, 1990, at 31.

In 1990 Burroughs released the spoken-word album Dead City Radio, dedicated to Haring. Burroughs died in Lawrence on August 2, 1997.

The numbers

Medium
Ten screenprints in colors on Museum Board (one catalogue: screenprint and offset lithograph), with Burroughs's text printed on acetate
Dimensions
Each sheet 38 x 38 in (about 96.5 x 96.5 cm)
Edition
90 sets, 20 artist's proofs, 5 hors commerce sets
Catalogue raisonne
Littmann pp. 98-109 (one catalogue) or pp. 98-115 (another)
Public collections
Spencer Museum of Art, University of Kansas (set on loan from the Burroughs estate); Minneapolis Institute of Art (plate 10)

Timeline

  1. Keith Haring is born in Reading, Pennsylvania.

  2. Burroughs and Brion Gysin publish The Third Mind, which Haring later studies closely.

  3. The Nova Convention celebrating Burroughs opens in New York; Haring, a student, attends.

  4. Burroughs lectures in France on The Four Horsemen of the Apocalypse.

  5. Haring and Burroughs meet, according to one gallery account (an auction catalogue says 1978).

  6. Haring is diagnosed with HIV and is photographed with Burroughs in Lawrence, Kansas.

  7. Apocalypse is published: ten screenprints in an edition of 90, with Burroughs's text.

  8. Haring is diagnosed with AIDS in the autumn.

  9. The pair's second collaboration, The Valley, follows; Haring establishes his foundation.

  10. Haring dies of AIDS-related complications at 31.

  11. Burroughs releases Dead City Radio, dedicated to Haring.

  12. Burroughs dies.

  13. Set 77/90 sells in London for £21,250.

  14. Set 4/90 sells in New York for $151,200.

  15. Set 67/90 sells online in London for £88,200 with fees.

The world in 1988

  • The Last Emperor wins all nine of its Academy Award nominations.

  • The Intermediate-Range Nuclear Forces Treaty between the United States and the Soviet Union takes effect.

  • Who Framed Roger Rabbit is released.

  • NASA resumes Space Shuttle flights with Discovery, the first since the Challenger disaster.

  • The Morris worm, the first computer worm spread over the Internet, is launched from MIT.

  • George H. W. Bush is elected president.

  • The first World AIDS Day is observed.

Price record

DatePriceKind
Sep 15, 2010$33,237Sold at auctionAt auction in London: GBP 21,250 (including buyer's premium), shown in USD at the Federal Reserve rate on the sale date (1 GBP = 1.5641 USD).
Jun 22, 2016$51,387Sold at auctionAt auction in London: GBP 35,000 (including buyer's premium), shown in USD at the Federal Reserve rate on the sale date (1 GBP = 1.4682 USD).
Apr 2022$151,200Sold at auctionComplete set 4/90, unframed, sold at auction in New York against a $100,000 to $150,000 estimate.
Mar 27, 2024$111,405Sold at auctionIn an online auction run from London: GBP 88,200 (including buyer's premium), shown in USD at the Federal Reserve rate on the sale date (1 GBP = 1.2631 USD).

A realized auction price is what a buyer actually paid on the date shown, including the buyer's premium where the sale reported it. It is the strongest kind of reference price, and it is a record of one sale of one object on one day, not a promise of what the next example will bring.

By reference price, Apocalypse (complete set of 10) is number 38 of 100 in the art entries of the FLOAT 100. 88 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (46 here) is editorial: how much an object defines its field, not price alone.

Did you know

  • Burroughs's half of the portfolio is printed on clear acetate, laid alongside Haring's images.
  • Timothy Leary called the Haring-Burroughs collaboration "like Dante and Titian getting together."
  • Haring first encountered Burroughs's world as a student at the 1978 Nova Convention, where Frank Zappa filled in at the last minute for Keith Richards.
  • The horned 'devil sperm' that recurs through the prints is Haring's warning about sex in the AIDS era.
  • Burroughs dedicated his 1990 album Dead City Radio to Haring.
  • A set that sold for £21,250 in 2010 was followed by one at $151,200 in 2022.
How this page is made
The figure
One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
Realized or not
A realized price is a completed sale. An asking price, an estimate and a price-guide value are not sales, and are labeled as such wherever they appear.
The story
Researched from published records and checked fact by fact. Updated Oct 1, 2026.
Archive
Oct 5, 2026