FLOAT 100 · Handbags · No. 70
Fendi Sunshine Shopper Small
Fendi's newest classic is its plainest: a leather shopper stamped 'FENDI ROMA,' with stiff tortoiseshell handles, that arrived in 2020 and became the everyday bag the house now remakes every season.
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- current
- Maker
- Fendi
- By price in handbags
- 86 of 100
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Create a free account- Maker
- Fendi, Rome; made in Italy
- Debut
- Spring/Summer 2020 collection
- This entry
- Sunshine Shopper Small in black calfskin with tortoiseshell-effect handles
- Signature
- Hot-stamped 'FENDI ROMA' lettering and rigid plexiglass handles
- Small size
- About 25.5 x 22.5 x 12 cm, per one retailer
- Medium size (Fendi)
- 35 x 31 x 17 cm, 1.2 kg
- Sizes
- Mini, Small and Medium, among others
- Style numbers
- 8BH394 (Small), 8BH386 (Medium)
A shopper for the summer
The Sunshine Shopper was introduced with Fendi's Spring/Summer 2020 collection as a roomy summer tote. At launch it was described with rigid double handles in tortoiseshell-effect plexiglass, gold-finish FF metalware and edges trimmed in tone-on-tone leather.
It was a simple design by Fendi standards: an open leather shopper, the words 'FENDI ROMA' stamped across the front, and those stiff, glossy handles, which are made of polymethyl methacrylate, a clear acrylic. A detachable strap lets it be worn on the shoulder. Within a year fashion writers were listing it as a house classic, alongside the Baguette and the Peekaboo.
Made between two eras
The Sunshine arrived in a period of change at Fendi. Karl Lagerfeld, the house's womenswear designer since 1965, died in February 2019, and Silvia Venturini Fendi, the founders' granddaughter and longtime head of accessories, served as interim creative director of womenswear from 2019 to 2020. The Sunshine's debut season fell within that interim.
In September 2020 Kim Jones became artistic director of womenswear, with Venturini Fendi continuing to lead accessories. Under both, the Sunshine became a canvas: for Spring/Summer 2021 it came in straw and in the psychedelic FF Vertigo print Venturini Fendi developed with New York artist Sarah Coleman; for Fall/Winter 2021, Jones's first ready-to-wear season, it was remade in a shearling-type material with fur-trimmed edges and 'FENDI ROMA' in snakeskin print, at a time when Fendi was betting on big bags over micro bags.
The workhorse of the collaborations
Because it is a plain shape with a big logo, the Sunshine suits Fendi's crossover projects. The 2021 Fendi x Skims collection with Kim Kardashian's shapewear brand included a Sunshine Shopper covered in FF logos. For Spring/Summer 2022, Jones sent a Sunshine down the runway in the same furry print as the clothes, and the season's offering included the Sunshine with the Peekaboo, the Baguette and the new Fendi First in a range of colors and finishes.
On the resale market the Small in black leather sells well below new retail. In October 2026 a black logo-embossed Small in excellent condition was offered at $1,525, against an estimated retail of $2,550 given on the same listing. No auction records for the model have been found.
How to identify a Sunshine Small
Fendi describes the Medium in calfskin with hot-stamped 'FENDI ROMA,' rigid tortoiseshell plexiglass handles, a spacious lined compartment, edges in tone-on-tone leather and gold-finish metalware, carried by hand or on the shoulder by a detachable strap with a 40 cm drop. It measures 35 cm wide, 31 cm high and 17 cm deep and weighs 1.2 kg. The lining is a polyamide and polyurethane microfiber.
The Small follows the same recipe at about 25.5 cm wide, 22.5 cm high and 12 cm deep, per one Italian retailer; a pre-owned black Small was measured at 10 x 8.5 x 4.5 inches with a 4.25-inch handle drop and a 19.5-inch strap drop. That example had a black microfiber interior with a leather base and a pocket. Style numbers begin 8BH394 for the Small and 8BH386 for the Medium.
Many variants exist, among them smooth leather, logo-embossed leather, straw, the FF Vertigo print and shearling with fur trim. This entry is the plainest: smooth black calfskin with the standard tortoiseshell-effect handles. No production figures have been published.
The numbers
- Dimensions (Small)
- About 25.5 x 22.5 x 12 cm (retailer); 10 x 8.5 x 4.5 in measured on a pre-owned example
- Dimensions (Medium, Fendi)
- 35 x 31 x 17 cm; 1.2 kg; 40 cm strap drop
- Material
- Calfskin; polymethyl methacrylate (plexiglass) handles; polyamide/polyurethane lining
- Hardware
- Gold-finish metalware; tortoiseshell-effect rigid handles
- Branding
- Hot-stamped 'FENDI ROMA'
- Style number
- 8BH394 (Small)
- Production quantity
- Not published
Timeline
Adele and Edoardo Fendi open their fur and leather shop in Rome.
Karl Lagerfeld dies; Silvia Venturini Fendi becomes interim womenswear creative director.
The Sunshine Shopper debuts with the Spring/Summer 2020 collection.
Kim Jones is named artistic director of Fendi womenswear.
A straw Mini Sunshine and FF Vertigo versions arrive in the Summer 2021 capsule with Sarah Coleman.
Jones's Fall/Winter 2021 show reworks the Sunshine in shearling with fur-trimmed edges.
A logo-covered Sunshine appears in the Fendi x Skims collection.
Fendi shows Spring/Summer 2022, including a Sunshine in a furry print.
Jones's departure from Fendi is announced.
A pre-owned black logo-embossed Small is offered at $1,525.
The world in 2018
Fendi crosses EUR 1 billion in annual sales, with 3,000 employees and 215 stores.
Karl Lagerfeld dies at 85, after more than 50 years at Fendi.
Kim Jones takes over Fendi womenswear while continuing at Dior Homme.
Fendi collaborates with Kim Kardashian's Skims.
Fendi and Versace present the 'Fendace' collection.
Fendi celebrates the Baguette's 25th anniversary in New York with Marc Jacobs.
Price record
This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.
By reference price, Fendi Sunshine Shopper Small is number 86 of 100 in the handbags entries of the FLOAT 100. 19 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (70 here) is editorial: how much an object defines its field, not price alone.
Did you know
- The Sunshine's tortoiseshell handles are acrylic plastic, polymethyl methacrylate, not real tortoiseshell.
- It is Fendi's youngest 'classic,' introduced in 2020, 23 years after the Baguette.
- For Fall/Winter 2021 Fendi made it in shearling with 'FENDI ROMA' in snakeskin print.
- A straw Mini Sunshine was part of Fendi's Summer 2021 capsule with artist Sarah Coleman.
- Fendi's Medium Sunshine weighs 1.2 kg empty.
How this page is made
- The figure
- One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
- Realized or not
- A realized price is a completed sale. An asking price, an estimate and a price-guide value are not sales, and are labeled as such wherever they appear.
- The story
- Researched from published records and checked fact by fact. Updated Oct 3, 2026.
- Archive
- Oct 5, 2026