Chanel Coco Crush Cuff Bracelet (18k yellow gold, wide quilted)

A handbag, translated into gold

Chanel first used a quilted motif in its fashion in 1920, and the pattern became a house emblem alongside pearls, beige and the cropped black jacket. Its most famous form arrived in February 1955, when Chanel presented a quilted leather handbag on a shoulder chain; inside the house, the launch date gave the bag its name, the 2.55.

Sixty years later, Chanel's fine jewelry studio turned the same diamond-stitched quilting into metal. Instead of stitching through leather, the pattern of Coco Crush is made of incisions engraved into the gold, finished with scalloped edges and rounded, padded-looking contours meant to recall the curve of the bag.

When the collection was presented in spring 2015 it had exactly six pieces: five rings in three sizes and a single cuff, all in 18k yellow or white gold. The cuff was the only bracelet and by far the most expensive piece. A trade report of the launch listed the yellow gold cuff as ref. J10572 at 19,000 euros, against 1,970 euros for the small yellow gold ring.

The studio behind the quilt

Chanel's jewelry history begins with Gabrielle Chanel herself. In November 1932 she showed Bijoux de Diamants, a collection of diamond jewelry, at her mansion on the Faubourg Saint-Honoré in Paris. She also wore wide cuffs, and Chanel says she would wear a cuff of the same style and size on each wrist, a look the house cites as the inspiration for the Coco Crush cuff.

Coco Crush was created in the house's Fine Jewelry Creation Studio, whose director was Patrice Leguéreau until his death in 2024. In 2026 Chanel's president of watches and jewelry, Frédéric Grangié, credited the line's success to Leguéreau's 'extremely powerful and outstanding' original designs, which concentrated the house codes of ease, stacking and wearability.

The cuff was central from the start. According to a 2026 trade account, the cuff and the rings that shared its quilting formed the bedrock of the line when it launched in 2015, and the newer wide cuff revisits a design Leguéreau sketched in 2012.

A quiet launch in a hard year

Coco Crush did not open in Chanel's boutiques with fanfare. In the U.S. it was previewed through an exclusive online pop-up with a luxury e-commerce retailer, open from April 15 to May 6, 2015, which that retailer described as Chanel's first fine jewelry e-commerce project. Prices across the six pieces ran from $2,150 to $20,500.

Grangié later remembered it as 'a line that was little developed with only a few references and extremely limited distribution,' adding that 'it wasn't even available in the U.S.' as a regular boutique line. The turn came after an event in Beijing in late 2018 and a worldwide rollout; Blackpink's Jennie Kim became the face of Coco Crush in 2019.

The collection arrived in a year that hit Paris hard: gunmen attacked the offices of Charlie Hebdo in January, and coordinated attacks across the city killed 130 people on November 13. In December the Paris climate conference produced the Paris Agreement.

From one cuff to a wardrobe

In a decade Coco Crush grew from six pieces into a full range of rings, bracelets, earrings, ear cuffs, pendants and necklaces in white, yellow and Chanel's proprietary beige gold. Grangié said in 2026 that it had become the brand's top-selling fine jewelry line, though Chanel does not publish sales figures. Prices for the line in 2026 ran from about 1,500 euros for a small earring to 60,000 euros for a fully paved necklace.

The bracelet family multiplied too. Chanel's U.S. catalog in October 2026 listed slim Coco Crush bangles, mini-version bangles with and without diamonds, and a wide cuff, but the wide cuff was offered in beige gold only, ref. J13727, at $42,450. Gracie Abrams joined Jennie as a face of the line around its 10th anniversary.

The original yellow gold cuff circulates among dealers and on the secondary market. One U.S. dealer listed the yellow gold Coco Crush cuff, model number J10572, at $31,600 in October 2026. Another dealer's archive records a pre-owned example, signed Chanel with French hallmarks, and states that its retail price was $29,250; that piece was sold at a confidential price.

How to read a wide yellow gold cuff

The wide Coco Crush cuff is an open, domed band of solid 18k yellow gold whose whole surface is divided into quilted cushions by engraved lines, with scalloped edges where the quilting meets the rim. It is a cuff, not a closed bangle: it slips on over the side of the wrist.

A documented pre-owned example weighs 108.6 grams, measures 1.8 inches wide, is Chanel's small size with a 7-inch inner circumference, and is signed Chanel with French hallmarks and a serial number.

Buyers should match the reference to the piece. Chanel uses separate references for each metal and size of a Coco Crush model: the 2015 yellow gold cuff was J10572, the current beige gold wide cuff is J13727, and the slimmer and mini bracelets carry their own numbers.

The numbers

Metal

18k (750) yellow gold

Weight

108.6 g (documented small-size example)

Width

1.8 in

Size

Small, 7 in inner circumference

Marks

Signed Chanel, French hallmarks, serial number

Reference

J10572 (2015 yellow gold cuff)

Launch

2015, one of six original Coco Crush pieces

Timeline

1. 1920

   Chanel uses a quilted motif in its fashion for the first time.

2. Nov 1932

   Gabrielle Chanel presents Bijoux de Diamants, her diamond jewelry collection, in Paris.

3. Feb 1955

   Chanel presents its quilted leather handbag on a chain, known as the 2.55.

4. 2012

   Patrice Leguéreau sketches a wide quilted cuff that the house later revisits.

5. Apr 15, 2015

   Coco Crush, five rings and one cuff, goes on sale in an exclusive online pop-up until May 6.

6. May 2015

   Chanel presents Coco Crush in Europe; the yellow gold cuff, ref. J10572, is listed at 19,000 euros.

7. 2018

   A late-2018 event in Beijing launches the line's worldwide rollout.

8. 2019

   Jennie Kim of Blackpink becomes the face of Coco Crush.

9. Feb 2024

   Chanel opens its U.S. flagship for watches and fine jewelry on Fifth Avenue in New York.

10. 2024

    Patrice Leguéreau, director of the Fine Jewelry Creation Studio, dies.

11. 2026

    Chanel adds a supple choker and a reworked wide cuff in beige gold; Gracie Abrams joins the campaign.

12. Oct 2026

    A U.S. dealer lists the yellow gold cuff, J10572, at $31,600.

The world in 2015

• Jan 7, 2015

  Gunmen kill 12 people at the Paris offices of Charlie Hebdo.

• Mar 24, 2015

  Germanwings Flight 9525 is deliberately crashed in the French Alps, killing all 150 aboard.

• Apr 25, 2015

  A magnitude 7.8 earthquake strikes Nepal.

• May 11, 2015

  Picasso's Les Femmes d'Alger (Version O) sells for $179.3 million at auction in New York.

• Jun 2, 2015

  FIFA president Sepp Blatter announces he will resign amid a corruption investigation.

• Nov 13, 2015

  Coordinated attacks in Paris kill 130 people.

Price record

This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.

By reference price, Chanel Coco Crush Cuff Bracelet (18k yellow gold, wide quilted) is number 48 of 100 in the jewelry entries of the FLOAT 100. 44 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (97 here) is editorial: how much an object defines its field, not price alone.

Did you know

• The cuff was the only bracelet in the original six-piece Coco Crush collection.
• In 2015 Coco Crush first went on sale online, in a three-week pop-up, rather than in regular U.S. boutiques.
• Gabrielle Chanel liked to wear a matching wide cuff on each wrist.
• The quilting on the cuff is older than the 2.55 bag: Chanel used it in fashion from 1920.
• A line its own president called niche at launch became Chanel's top-selling fine jewelry collection.
• By 2026 the wide cuff was being made in Chanel's own beige gold, which the house calls its signature gold color.