FLOAT 100 · Sneakers · No. 39
A Ma Maniere x Air Jordan 3 OG SP 'For The Love'
For its third Air Jordan 3, A Ma Maniére traded its trademark burgundy for a pale 'Diffused Blue' and built the shoe around a message about community, released during Jordan Brand's 40th anniversary.
- Year
- 2024
- Maker
- Nike / Jordan Brand x A Ma Maniere
- By price in sneakers
- 92 of 100
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Create a free account- Official name
- Air Jordan 3 x A Ma Maniére 'For The Love'
- Nickname
- 'Diffused Blue'
- Style code
- HV8571-100
- Colorway
- White/Diffused Blue-Anthracite-Muslin
- Collaborator
- A Ma Maniére, the boutique led by James Whitner of The Whitaker Group
- Place in the series
- A Ma Maniére's third Air Jordan 3, after 'Raised by Women' (2021) and 'While You Were Sleeping' (2024)
- Release
- March 29, 2025, through A Ma Maniére; Nike SNKRS app April 15, 2025
- Retail price
- $225 in release reports; Nike's product page shows $230
- Signature details
- White leather, shaggy Anthracite suede in place of elephant print, quilted satin lining, raw collar, Nike Air on the heel, Jumpman and A Ma Maniére 'A' on the tongue
- Production
- Not published
A shoe of firsts
For James Whitner, the founder of The Whitaker Group and the man behind A Ma Maniére, the Air Jordan 3 is personal. 'The 3 was the first Jordan that my mother ever bought for me and my brothers,' he told Complex in 2021, and he has called it his favorite Air Jordan.
The model itself dates to 1988 and was the first Air Jordan to carry the Jumpman logo. A Ma Maniére's first retro Jordan was an Air Jordan 3, 'Raised by Women,' scheduled for April 21, 2021, at $200. Designed with women in mind and sold in extended sizes, it swapped the elephant print for shaggy gray suede, added a quilted lining and hid messages in Whitner's mother's handwriting under the heel tabs.
Whitner said removing the elephant print was 'a no-brainer. Suede for elephant print. Done.' That formula, suede in place of the print, a satin lining and a Nike Air heel, became the house style for A Ma Maniére's Jordans.
From burgundy to blue
By 2024 A Ma Maniére had passed a dozen Air Jordan collaborations, and its 10th-anniversary 'While You Were Sleeping' collection with Nike, which included a second Air Jordan 3 released in August 2024, was one of the year's big sneaker stories. Critics had one complaint: the repeated off-white, black and burgundy palette that had appeared on its Air Jordan 1, Air Jordan 12 and earlier Air Jordan 3.
The 'For The Love' pair answered that. Its pale 'Diffused Blue' accents, on the heel of the midsole, the Nike Air heel logo, the tongue logos and the lace eyelets, were a clear break from burgundy. Release reports compared the palette to A Ma Maniére's Air Jordan 5 'Dawn' from 2023.
The shoe arrived during Jordan Brand's 40th anniversary year, and sneaker press described A Ma Maniére as one of the brand's most consistent modern collaborators.
What 'For The Love' means
A Ma Maniére says its 'For The Love' story 'celebrates the power of unity, joy, and our shared passion against all odds.' The release page carries three lines: 'Thank you for the passion you share with the world,' 'We are always better, together' and 'Stay true to your purpose.'
Release coverage described the theme as the collective spirit of people who lift up their communities through fashion, connection and service. The shoe launched alongside A Ma Maniére versions of the Nike Air Max 95 and Air Force 1 called 'Hand Wash Cold,' the name of a community initiative the boutique had already used on a 2019 Air Force 1, and a nylon clothing capsule made in Portugal.
The launch weekend came with in-person events the boutique called Maison Maniére: an evening in Washington, D.C., on March 28, 2025, and a daytime event in Houston on March 30.
Two releases, one spring
The first look came from leaked images in November 2024, which pointed to a March 15, 2025, release at $225. On March 12, 2025, A Ma Maniére officially unveiled the shoe and opened an online raffle that ran through March 23, with one entry per person and no guarantee of a pair.
An early women's-only release took place on March 22 at A Ma Maniére's stores in Atlanta, Washington, D.C., and Houston. The main launch followed on March 29 at 11 a.m. Eastern online and at noon in those stores. On April 15, 2025, Nike released the shoe a second time through its SNKRS app, which reports expected to be a draw.
Release reports put the retail price at $225. Nike's own product page, viewed in October 2026, shows $230; this page uses $225 as the release price.
How to identify a pair
Correct pairs carry style code HV8571-100. The upper is white tumbled leather with shaggy Anthracite suede on the forefoot and heel where the elephant print would normally be. The collar has a raw, pinched finish, and the interior is lined in quilted satin.
The tongue is co-branded with the Jumpman and A Ma Maniére's 'A' logo, and its tag is new to this release: it states that the shoe is 'inspired by street culture, fashion and the greatest athlete in history' and carries Michael Jordan's signature. The heel says Nike Air in blue on cream, and the pre-aged midsole is off-white.
In October 2026, the lowest asking price found for a pair was $226, close to the original retail price.
The numbers
- Release date
- March 29, 2025 (A Ma Maniére); April 15, 2025 (Nike SNKRS)
- Early release
- March 22, 2025, women only, in A Ma Maniére stores
- Retail price
- $225 (Nike's page shows $230)
- Style code
- HV8571-100
- Production
- Not published
Timeline
Nike releases the Air Jordan 3, the first Air Jordan with the Jumpman logo.
A Ma Maniére releases a 'Hand Wash Cold' Air Force 1 tied to its community initiative.
A Ma Maniére's first Air Jordan 3, 'Raised by Women,' is scheduled to release at $200.
The 'While You Were Sleeping' Air Jordan 3, A Ma Maniére's second, is released.
Leaked images reveal a 'Diffused Blue' Air Jordan 3, reported for March 15, 2025, at $225.
A detailed look shows the new tongue tag with Michael Jordan's signature.
A Ma Maniére officially unveils 'For The Love' and opens its online raffle.
Early women's-only release at A Ma Maniére stores in Atlanta, Washington, D.C., and Houston.
Maison Maniére evening event in Washington, D.C.
Main release online and in A Ma Maniére stores.
Maison Maniére daytime event in Houston.
Second release through Nike's SNKRS app.
The lowest asking price found for a pair is $226.
The world in 2025
Wildfires spread across more of Southern California.
Donald Trump is inaugurated for a second, nonconsecutive term as president.
An American Eagle jet and an Army Black Hawk helicopter collide over the Potomac River in Washington.
Philadelphia beats Kansas City 40-22 in Super Bowl LIX, ending the Chiefs' bid for a three-peat.
Robert Francis Prevost becomes Pope Leo XIV, the first pope from North America.
The Oklahoma City Thunder beat the Indiana Pacers in seven games for the NBA title.
Price record
| Date | Price | Kind |
|---|---|---|
| Mar 29, 2025 | $225 | Asking price, not a saleRetail price in release reports; Nike's product page later showed $230. |
| Oct 1, 2026 | $226 | Asking price, not a saleLowest asking price found. |
This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.
By reference price, A Ma Maniere x Air Jordan 3 OG SP 'For The Love' is number 92 of 100 in the sneakers entries of the FLOAT 100. 22 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (39 here) is editorial: how much an object defines its field, not price alone.
Did you know
- James Whitner says the Air Jordan 3 was the first Jordan his mother ever bought him and his brothers.
- It is A Ma Maniére's third Air Jordan 3, and a deliberate break from the burgundy palette critics had tired of.
- The tongue tag calls the shoe 'inspired by street culture, fashion and the greatest athlete in history.'
- Women got an early shot at the shoe on March 22, 2025, a week before the main release.
- The shoe launched twice: first through A Ma Maniére, then on Nike's app more than two weeks later.
How this page is made
- The figure
- One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
- Realized or not
- A realized price is a completed sale. An asking price, an estimate and a price-guide value are not sales, and are labeled as such wherever they appear.
- The story
- Researched from published records and checked fact by fact. Updated Oct 1, 2026.
- Archive
- Oct 5, 2026