FLOAT 100 · Sneakers · No. 96
adidas Yeezy Boost 350 'Turtle Dove'
The first Yeezy Boost 350 went on sale in three cities for $200 on a Saturday in June 2015, was named shoe of the year by fall, and set the shape of a sneaker line that ran to more than 50 versions.
- Year
- 2015
- Maker
- adidas
- By price in sneakers
- 80 of 100
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Create a free account- Shoe
- adidas Yeezy Boost 350 'Turtle Dove,' style AQ4832, colorway Turtle/Blue Grey/Core White
- Distinction
- The first Yeezy Boost 350 to come to market
- First shown
- Yeezy Season 1 presentation, New York Fashion Week, February 12, 2015
- Released
- June 27, 2015, in New York, Los Angeles and Chicago via the adidas Confirmed app
- Retail price
- $200 in adult sizes, with full-family sizing
- Construction
- Woven Primeknit upper, full-length Boost midsole, leather medial panel with YZY wordmark, red-stitched heel tab
- Award
- Named Footwear News's 2015 Shoe of the Year
- Reissues
- August 2022 (Yeezy Day) and June 11, 2024, under the same style code
The low-top that made Yeezy
Kanye West's adidas line began with a high-top, the suede Yeezy Boost 750, in February 2015. The low-top 350 was shown the same week: it was unveiled on February 12, 2015, at West's Yeezy Season 1 presentation during New York Fashion Week, two days before the 750 went on sale.
The 350 was simple to describe and hard to copy. Its upper was woven Primeknit with a wooly texture, knit in a pattern of grey, blue-grey and white that gave the colorway its name. It sat on a full-length Boost midsole wrapped in a white sole unit. A leather panel on the inside of the shoe carried a YZY wordmark, and a red line was stitched onto the heel tab.
West did not develop it alone. One account of the shoe's history names Virgil Abloh, Jerry Lorenzo, Justin Saunders and Salehe Bembury as collaborators on the development.
June 27, 2015
The Turtle Dove released on Saturday, June 27, 2015, at $200 in adult sizes, through the adidas Confirmed app in New York City, Los Angeles and Chicago. It came in full-family sizing, though adult pairs came only in full sizes, with no half sizes, and it sold out in all allocations.
The 750 had launched the line, but one sneaker magazine put it plainly: the shoe that really made Yeezy soar was the Turtle Dove. In October 2015, Footwear News named the 350 its Shoe of the Year. Adidas followed with the 'Pirate Black' in August, the 'Moonrock' in November and the 'Oxford Tan' at the end of December.
It was a crowded week in American life. The day before the release, the Supreme Court ruled 5-4 in Obergefell v. Hodges that the Constitution guarantees a right to same-sex marriage.
2015 pair or reissue?
The Turtle Dove has gone on sale three times under the same style code, AQ4832, which makes the release year the key question for collectors. The 2015 original is the one this page is about.
Adidas brought the shoe back on Yeezy Day 2022, at the start of August, at a new retail price of $230; one report ahead of that release gave $200. The 2022 pairs came in a new box with a new label and used updated off-white rubber on the midsole, which are the main tells. In 2016, adidas also re-engineered the Turtle Dove pattern for infant sizes.
A final restock came on June 11, 2024, exclusively through the Confirmed app, billed as the last ever retail release for the shoe as adidas wound down its West partnership. Because reissue pairs share the 2015 code, the box, label and sole color matter more than the tag.
From one colorway to more than 50
The Turtle Dove opened what became the core of the Yeezy business. More than 50 Yeezy Boost 350 styles followed after June 2015. By 2020, Yeezy sneakers were bringing in nearly $1.7 billion a year, with $191 million in royalties to West, about a tenth of adidas's revenue.
Adidas ended the partnership on October 25, 2022, and in February 2023 reached a deal with West to sell the remaining $500 million of Yeezy stock. The 2024 Turtle Dove restock was part of that wind-down.
The reissues did what reissues do to an original: they made the look easy to buy. The 2015 pair is still the first 350, the shoe that turned a fashion-show sample into the defining sneaker silhouette of the decade.
The numbers
- Release date
- June 27, 2015
- Retail price
- $200 (2015); $230 (2022 reissue)
- Style code
- AQ4832
- Colorway
- Turtle/Blue Grey/Core White
- Release cities
- New York City, Los Angeles, Chicago
- Production
- Not stated in available sources
Timeline
Adidas confirms a new shoe deal with Kanye West.
The 350 is unveiled at Yeezy Season 1 during New York Fashion Week.
The high-top Yeezy Boost 750 releases.
The Turtle Dove releases in New York, Los Angeles and Chicago at $200 and sells out.
The 'Pirate Black' 350 follows.
Footwear News names the 350 its Shoe of the Year.
The 'Moonrock' 350 releases.
The 'Oxford Tan' 350 releases.
The Turtle Dove returns on Yeezy Day 2022 at $230.
Adidas ends its partnership with West.
A final Turtle Dove restock releases through the Confirmed app.
The world in 2015
The New England Patriots beat the Seattle Seahawks 28-24 in Super Bowl XLIX.
President Obama and Cuba's Raul Castro meet at the Summit of the Americas in Panama.
The Golden State Warriors beat the Cleveland Cavaliers for the NBA title.
The Supreme Court rules 5-4 in Obergefell v. Hodges that the Constitution guarantees a right to same-sex marriage.
The Special Olympics World Summer Games open at the Los Angeles Memorial Coliseum.
Star Wars: The Force Awakens opens in the U.S.
Price record
| Date | Price | Kind |
|---|---|---|
| Oct 3, 2026 | $286 | Asking price, not a saleLowest listing at a U.S. sneaker shop under style code AQ4832; the listing does not separate 2015 pairs from reissues, and prices vary by size. |
This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.
By reference price, adidas Yeezy Boost 350 'Turtle Dove' is number 80 of 100 in the sneakers entries of the FLOAT 100. 22 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (96 here) is editorial: how much an object defines its field, not price alone.
Did you know
- The 350 was shown at West's first adidas fashion presentation four months before it went on sale.
- It released in only three cities: New York, Los Angeles and Chicago.
- The 2015 shoe came in full-family sizing from the start.
- Footwear News named it 2015's Shoe of the Year.
- The Turtle Dove came back twice, in 2022 and 2024, under the same style code as the original.
- More than 50 Yeezy Boost 350 styles followed the Turtle Dove.
How this page is made
- The figure
- One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
- Realized or not
- A realized price is a completed sale. An asking price, an estimate and a price-guide value are not sales, and are labeled as such wherever they appear.
- The story
- Researched from published records and checked fact by fact. Updated Oct 3, 2026.
- Archive
- Oct 5, 2026