FLOAT 100 · Sneakers · No. 74
Air Jordan 3 'White Cement Reimagined'
Jordan took off from the free-throw line in white-and-cement Air Jordan 3s in 1988; 35 years later Jordan Brand released the shoe again already yellowed, as if it had been sitting in a closet since that night.
- Year
- 2023
- Maker
- Nike / Jordan Brand
- By price in sneakers
- 87 of 100
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Create a free account- Shoe
- Air Jordan 3 'White Cement Reimagined'
- Style code
- DN3707-100
- Colorway
- Summit White/Fire Red-Black-Cement Grey
- Release date
- March 11, 2023
- Retail price
- $210
- Series
- Jordan Brand's 'Reimagined' line of aged-look retros, following the Air Jordan 1 'Lost & Found' of November 2022
- Aged details
- Pre-yellowed heel panels, mid-foot eyelets and midsole
- Heel branding
- 'Nike Air'
- Occasion
- The Air Jordan 3's 35th anniversary
- Original moment
- Worn by Jordan to win the 1988 Slam Dunk Contest in Chicago
The shoe that kept Jordan at Nike
The Air Jordan 3 was born in a crisis. In the summer of 1987, Nike lost both Peter Moore, the designer of the first Air Jordan, and Rob Strasser, the vice president who had signed Michael Jordan. Jordan was considering offers from their new venture and from Adidas, and Tinker Hatfield, 35, was handed the design with only weeks to spare.
Hatfield cut the shoe to a mid-top, wrapped the toe and heel in nubuck printed to look like elephant skin, used tumbled leather, opened a window onto the Nike Air unit and put the new Jumpman logo on the tongue. Jordan stayed. The shoe went on sale in February 1988 for $100.
White Cement, white leather with Cement Grey elephant print and red accents, was one of the four original colorways and became the most famous because of what Jordan did in it.
From the free-throw line
The 1988 Slam Dunk Contest was held in Chicago, on Jordan's home court, during All-Star Weekend. Jordan, the defending champion, met Atlanta's Dominique Wilkins in the final. For his last dunk he started from the far end of the floor and took off from the free-throw line, earning a perfect 50 and winning by two points.
The result is still argued over. Wilkins received a 45 on his third dunk, a score the broadcasters called unusually low, and critics pointed out that the contest was in Jordan's arena and that two judges had Chicago ties, including former Chicago Bears star Gale Sayers. Jordan's total in the final round was 147.
That same All-Star Weekend, wearing the Black Cement colorway, Jordan scored 40 points in the All-Star Game at Chicago Stadium on February 7 and was named MVP. He finished the 1987-88 season as league MVP and Defensive Player of the Year.
Five retros, then a reimagining
White Cement was retroed in 1994, 2003, 2011, 2013 and 2018. The heel tab tracked the brand's choices: the 2011 pair used a Jumpman, while the 2013 retro restored the original 'Nike Air.' In 2018, for the dunk's 30th anniversary, Jordan Brand released a clear-soled 'Free Throw Line' White Cement with '147' stitched behind the tongue for Jordan's final-round score and '3:51' on the heel tab.
The 'Reimagined' series took another approach: release an original colorway as though it had aged for decades. It started with the Air Jordan 1 'Lost & Found' in November 2022. The Air Jordan 3 White Cement was next, released March 11, 2023, for $210, marking the model's 35th anniversary.
Before the main launch, Nike's sneaker app gave early access to members who had lost earlier raffles for the 2018 'Free Throw Line' pair and a March 2 shock drop.
How to identify the Reimagined pair
Look for style code DN3707-100 and the colorway Summit White/Fire Red-Black-Cement Grey. The heel panels, the eyelets at the mid-foot and the midsole have a slightly yellowed finish meant to look like a well-kept vintage pair. 'Nike Air' appears on the heel instead of a Jumpman.
Jordan Brand modeled the shape on the original 1988 shoe, and the hang tags and box were designed in an OG style. Those details separate it from the crisp white 2018 retro and from the 2013 'Nike Air' pair.
Why collectors chase it
White Cement is the Air Jordan 3 colorway tied to the free-throw-line dunk, one of the best-known images in basketball. The Reimagined pair gave collectors the 1988 shape, 'Nike Air' branding and the look of a pair that survived 35 years.
It followed the Air Jordan 1 'Lost & Found' in the Reimagined series, extending the aged-vintage treatment from Jordan's first shoe to the one that kept him at Nike.
The numbers
- Release date
- March 11, 2023
- Retail price
- $210
- Style code
- DN3707-100
- Colorway
- Summit White/Fire Red-Black-Cement Grey
- 1988 Slam Dunk Contest
- Jordan beat Dominique Wilkins with a perfect 50 on his final dunk; final-round total 147
- 1987-88 season
- 82 games, 35.0 PPG; league MVP and Defensive Player of the Year
- Production
- No production figures have been published
Timeline
Tinker Hatfield is assigned the Air Jordan III after Nike's lead Jordan designer resigns.
The Air Jordan III goes on sale at $100, with White Cement among four original colorways.
Jordan wins the Slam Dunk Contest in Chicago in White Cements with a perfect 50 from the free-throw line.
First White Cement retro.
White Cement retro.
White Cement retro with a Jumpman heel.
White Cement retro restores 'Nike Air' on the heel.
The clear-soled 'Free Throw Line' White Cement marks the dunk's 30th anniversary.
The Air Jordan 1 'Lost & Found' opens the Reimagined series.
The Air Jordan 3 'White Cement Reimagined,' DN3707-100, releases at $210.
The world in 2023
A suspected Chinese surveillance balloon is shot down off the coast of South Carolina.
Silicon Valley Bank fails, the largest U.S. bank failure since the 2008 financial crisis.
Everything Everywhere All at Once wins seven Academy Awards, including Best Picture.
Donald Trump is indicted in New York, the first former president charged with a crime.
First Republic Bank fails and is seized by the FDIC.
Wildfires on Maui nearly destroy the town of Lahaina.
Price record
| Date | Price | Kind |
|---|---|---|
| Oct 3, 2026 | $243 | Asking price, not a saleLowest listed asking price at a U.S. sneaker retailer on this date. |
This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.
By reference price, Air Jordan 3 'White Cement Reimagined' is number 87 of 100 in the sneakers entries of the FLOAT 100. 22 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (74 here) is editorial: how much an object defines its field, not price alone.
Did you know
- The 2018 'Free Throw Line' White Cement has '147' stitched behind the tongue, Jordan's final-round score in 1988.
- Wilkins's third dunk in the 1988 final got a 45, which broadcasters called unusually low; Jordan won by two.
- One of the 1988 dunk contest judges was Chicago Bears legend Gale Sayers.
- The Reimagined pair comes pre-yellowed out of the box to mimic a decades-old shoe.
- The 2011 White Cement retro carried a Jumpman on the heel, not 'Nike Air.'
How this page is made
- The figure
- One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
- Realized or not
- A realized price is a completed sale. An asking price, an estimate and a price-guide value are not sales, and are labeled as such wherever they appear.
- The story
- Researched from published records and checked fact by fact. Updated Oct 3, 2026.
- Archive
- Oct 5, 2026