Dior x Air Jordan 1 Low OG

A runway reveal in Miami

On December 3, 2019, Kim Jones staged Dior Men's pre-fall 2020 show in Miami, across the street from the new Rubell Museum on the night before it opened to the public, and on the eve of one of the world's largest art and design fairs. The front row included Kim Kardashian, David Beckham, Kate Moss and Orville Peck. The audience sat under a curved ceiling built to look like a breaking wave.

The collection was a collaboration with Shawn Stussy, the California surfboard shaper turned streetwear founder, whom Jones called a childhood hero and whose work he had collected since he was 14. Stussy came out of retirement for the project. But the piece that grounded the show, in one trade review's words, was "Air Dior": a pair of Air Jordan 1 high-tops with the Nike Swoosh rendered in the house's own logo pattern.

It was the first collaboration between Jordan Brand and Dior. One Dec. 4, 2019 report described the partnership as more than a year in the making and noted that it marked the 35th birthday of the Air Jordan 1. The low-top came later. It surfaced about a month after the show, in January 2020, when a Paris photographer posted it from an exhibition opening in the city.

The designer behind it

Kim Jones was born in London on September 11, 1973, spent his childhood in Ecuador, the Caribbean and Africa while his father worked as a hydrologist, and studied at Central Saint Martins. As men's style director at Louis Vuitton from 2011 to early 2018, he helped develop a hit 2017 collaboration with the skate brand Supreme.

Dior named him artistic director of its men's line on March 19, 2018, and he showed his first collection that June in Paris. He was named menswear designer of the year at the 2019 British Fashion Awards and appointed an Officer of the Order of the British Empire in the 2020 Birthday Honours. He left Dior's men's line in January 2025.

Jones built his Dior tenure on partnerships with artists, among them Kaws, Daniel Arsham and Raymond Pettibon. A launch-day account described him as a devoted Air Jordan collector. The sneaker was the most visible result of that approach: a basketball shoe from 1985, rebuilt with the materials and finishing of a couture house.

How to read the shoe

The Dior low keeps the Air Jordan 1 Low shape but changes almost every material. The base of the upper is white leather, with overlays in a shade the house calls "Dior Grey." The Swoosh is filled with the Dior Oblique logo jacquard, and the leather, according to the listing for Jones's own pair, is the same premium leather used on Dior's handbags. The tongue carries co-branded "AIR DIOR" text, the edges are hand-painted, and the outsole is a translucent icy blue, marked Dior on one shoe and Air Jordan on the other, according to a launch-day description of the collaboration.

Unlike the high-top, the low does not carry the Jordan Wings logo on the collar. It arrives instead with a Wings hangtag in a separate pouch. One resale listing gives the full set of accessories as two Air Dior dust bags, an Air Dior pouch with cream laces, pouches holding a Wings hangtag and a Jumpman hangtag, grey plastic inserts, and Dior-imprinted insoles.

Every pair was made in Italy, and the label inside the tongue says so. An authentication guide treats a "Made in China" label as a sure sign of a counterfeit. It also points to the depth of the engraved "Dior" text on the footbed, and to a pair number printed against a total. That guide reads the total as 8,500, which does not match the 4,700 low-tops reported before release; FLOAT could not confirm from a primary source how the low-tops are numbered.

The figures for how many were made also differ. In January 2020, two outlets reported 4,700 low-tops and 8,500 high-tops. After the sale in July 2020, Dior's chief executive, Pietro Beccari, told a trade paper that 13,000 pairs existed in all, high-tops and low-tops together: 8,000 offered to the public and 5,000 set aside for the house's top clients, who were invited to buy them directly. He did not give a split between the two models.

A lottery in a pandemic

The shoes were first due in April 2020 at Dior stores. COVID-19 intervened, and the sign-up that was meant to happen in March was postponed. When it finally opened on June 25, 2020, it ran on a dedicated website. Each buyer could register once and had to choose between the high-top at $2,200 and the low-top at $2,000, pick a size and name the Dior store where they would collect the pair. Winners were sent a QR code tied to their name, which had to match a photo ID at pickup.

More than five million people entered. Dior said the selection of public buyers was done in nine hours, and winners were notified on July 2. In London, winners were told on July 1 that they could collect their pair from a department store pop-up the following week.

Release dates for the shoe differ by source because the rollout was split. Pairs for top clients were already circulating before public winners collected theirs, and resale sites list dates ranging from April 6 to June 25, 2020. A 2021 report described the high-top's U.S. retail debut as coming in May after an April launch abroad.

The most expensive retail Jordan

On July 1, 2020, a European director at one resale marketplace said that among sneakers with at least 20 sales, the Dior Jordan was the most expensive on the platform. He added that only a couple of dozen pairs had sold, with more than 700 open bids. In January 2021 the platform's senior economist said the high-top had been the most expensive shoe on the secondary market in 2020, with sales as high as $13,000, before prices fell 30% from the fall of 2020.

The high-top got a second wave of attention on January 20, 2021, when Nikolas Ajagu, husband of Meena Harris, wore a pair to the inauguration of President Joe Biden and Vice President Kamala Harris. The marketplace reported that searches for the collaboration rose 280% the next day.

On October 1, 2026, the lowest listed price for a low-top on one resale marketplace was $10,552, in a men's size 9. On a second marketplace the same day, the lowest ask for a low-top across all sizes was $5,999, the most recent low-top sale shown was $7,000 (undated), and the lowest ask for a high-top was $4,800. These are asking prices and a single sale, not an index. Kim Jones kept his own high-top numbered 0001; it was offered from his collection with a presale estimate of $15,000 to $20,000.

The numbers

Style code

CN8608-002

Colorway

Grey/Black-Sail

Retail price

$2,000

Release

Online lottery opened June 25, 2020; winners notified July 2, 2020. Resale sites list dates from April 6 to June 25, 2020

Production

4,700 low-tops reported in January 2020; Dior later said 13,000 pairs of both models, 8,000 for the public and 5,000 for top clients

Lottery entries

More than five million, for both models

Country of manufacture

Italy

Timeline

1. Mar 19, 2018

   Dior names Kim Jones artistic director of its men's line.

2. Dec 3, 2019

   The Air Dior high-top debuts on the runway at Dior Men's pre-fall 2020 show in Miami.

3. Dec 4, 2019

   Press reports say the shoe will release in April 2020 at selected Dior stores.

4. Jan 2020

   The low-top version is photographed at an exhibition in Paris; reports say 4,700 pairs will be sold.

5. Mar 2020

   The planned sign-up is postponed by the coronavirus pandemic.

6. Jun 25, 2020

   Dior opens a dedicated website for the lottery: $2,000 for the low, $2,200 for the high.

7. Jul 1, 2020

   London entrants learn whether they won a pickup slot at a department store pop-up the following week.

8. Jul 2, 2020

   Winners are notified. More than five million people entered, and Dior's chief executive says 13,000 pairs exist in total.

9. Jan 20, 2021

   A Dior high-top is worn at the presidential inauguration in Washington by Nikolas Ajagu.

10. Jan 2025

    Kim Jones leaves the artistic director's role at Dior Men.

11. Oct 1, 2026

    The lowest listed price for a low-top on one resale marketplace is $10,552 (size 9).

The world in 2020

• Jan 30, 2020

  The World Health Organization declares the new coronavirus outbreak a public health emergency of international concern.

• Jan 31, 2020

  The United Kingdom formally leaves the European Union.

• Mar 11, 2020

  The World Health Organization declares COVID-19 a pandemic.

• Mar 16, 2020

  The Dow Jones Industrial Average falls 2,997 points, the largest single-day point drop in its history.

• Apr 19, 2020

  "The Last Dance," the 10-part documentary on Michael Jordan's Chicago Bulls, premieres and brings the Air Jordan story to a new generation.

• May 30, 2020

  SpaceX launches its first crewed flight from Cape Canaveral, Florida.

Price record

This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.

By reference price, Dior x Air Jordan 1 Low OG is number 26 of 100 in the sneakers entries of the FLOAT 100. 22 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (30 here) is editorial: how much an object defines its field, not price alone.

Did you know

• Buyers could enter the lottery only once and had to choose high or low up front, so nobody could try for both.
• Five thousand of the 13,000 pairs never went to the lottery at all: Dior offered them directly to its top clients.
• The pickup QR code was tied to the winner's name, which had to match a photo ID at the store.
• The low-top skips the Jordan Wings logo on the collar; its Wings come as a separate hangtag in a pouch.
• Kim Jones has collected Shawn Stussy's work since he was 14, and Stussy came out of retirement for the same Miami collection that introduced Air Dior.
• The day after a Dior high-top appeared at the 2021 presidential inauguration, searches for the shoe on one resale platform rose 280%.