FLOAT 100 · Sneakers · No. 55
Nike SB Dunk Low 'Concepts Orange Lobster'
Fourteen years after a Boston-area boutique turned New England's signature dinner into a Dunk, Concepts served a sixth lobster, this one orange and dressed in surrealism, down to a box printed with Salvador Dalí's Lobster Telephone.
- Year
- 2022
- Maker
- Nike SB x Concepts
- By price in sneakers
- 74 of 100
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Create a free account- Official name
- Concepts x Nike SB Dunk Low 'Orange Lobster'
- Style code
- FD8776-800
- Colorway
- Orange Frost/Electro Orange-White
- Series
- Sixth in Concepts' Lobster series, after Red (2008), Blue (2009), Yellow (2009, friends and family only), Purple and Green (2018)
- Released
- December 2, 2022, at Concepts stores and online, with a Nike app pass from December 2 to 4; wider Nike release December 22, 2022
- Retail price
- $120 from Nike; $130 at skate shops; $350 for the Concepts special-box version
- Signature details
- Speckled orange overlays, rubber band around the toe like a lobster's claw band, bib-themed insole, white and orange checkered lining, orange outsole
- Special box
- Custom box with Salvador Dalí's 'Lobster Telephone' (1938) and a pair of lobster-speckle BE@RBRICK figures in 100% and 400% sizes
- Anniversary bands
- Silver for Concepts' 25th anniversary, emerald for Nike SB's 20th
- Production
- Not published
A boutique, a dinner and a Dunk
Concepts opened in Cambridge, Massachusetts, in 1996 with a focus on streetwear and skate culture, and it was one of the area's first true sneaker boutiques and one of Nike SB's original accounts. In 2008 Nike SB asked it for a Dunk. Concepts' designer Rob Heppler treated the local lobster as a luxury on the order of the Tiffany diamond and Gucci motifs that earlier SB Dunks had borrowed.
Not everyone inside was sold. Deon Point, now the store's creative director, has said 'Lobster' first struck him as a lazy idea, and that he feared it would be compared with Jeff Staple's 'Pigeon' Dunk, which had caused a frenzy in New York. Concepts had pitched Nike two ideas on a short deadline. The other was a pair in basketball-jersey material, one based on the Brooklyn Banks skate spot in New York and one on an area of Boston. In what Point called an internal contest, lobster won.
The Red Lobster released in June 2008. Nike SB's archive describes how the partners matched the hue, texture and tone of a cooked lobster, down to the rubber band around the toe and an insole themed after a lobster bib. The packaging, by the Boston design firm Pilot, built the story out as the 'Concepts Fishing Company.'
Blue, yellow, purple, green
A sequel came the following year. The Blue Lobster of 2009 arrived with a campaign about mysterious blue lobsters attacking fishermen around New England, and, Point recalls, a last-minute offer from Pepsi to hand out blue foam lobster claws to the kids waiting in line.
At the Blue Lobster launch Nike surprised Concepts with a Yellow Lobster, based on a live yellow lobster found in Maine. Nike SB's archive says it was never offered at retail and went only to friends and SB employees; it lists the release as July 2009 in Yellow Ochre/Terra Brown. Point has said there were 36 pairs in total and no more than eight unworn pairs left. In December 2022 one Yellow Lobster was reported to have sold secondhand for $42,634.
For the series' 10th anniversary in 2018, Concepts mixed the earlier colors the way a child mixes paint: red and blue made purple, and blue and the friends-and-family yellow made green. Point says the first Green Lobster samples came back looking like split pea soup, and the team had to approve corrections without seeing them.
The lobster goes surreal
Where earlier lobsters drew on the deep sea, Concepts says the Orange Lobster took its color from Salvador Dalí's lobsters: the famous telephone with a lobster receiver, and his 1969 illustration of 'The Lobster Quadrille' from Alice in Wonderland. Dalí believed that combining two unrelated objects could reveal the secret desires of the unconscious.
The shoe anchored what Concepts called its Surreality collection: 130 pieces of its own apparel and accessories, including an official collaboration with the Dalí estate, and a skate deck with new art from Todd Bratrud. 'The Lobster Dunk series is not only a hallmark for Concepts,' Point said, 'we're proud to say it [is] part of cementing the incredible legacy of Nike SB.'
The special box leaned into the theme. It reproduced Dalí's 'Lobster Telephone' of 1938 and held a pair of lobster-speckle BE@RBRICK figures made with MEDICOM TOY, which, like Concepts, was founded in 1996. Each pair also came with two custom bands: silver for Concepts' 25th anniversary and emerald for Nike SB's 20th.
Drop, purge, drop again
Release details were announced in late November 2022. The shoe went on sale at Concepts' website and stores on December 2 at 11 a.m. Eastern, alongside a Nike app pass running December 2 to 4. Concepts sold the special-box version at $350; skate shops had pairs at $130.
Concepts then reviewed the orders from its launch, removed fraudulent ones, and reopened a portion of the stock in a 30-minute online drawing on December 6. Winners were to be told by December 8 and given 24 hours to pay. Nike then confirmed a second, wider release through its app on December 22 at $120, without the special packaging.
Sources disagree on the date. Release reports give December 2 for the Concepts drop and December 22 for the wider Nike release, but one large resale platform lists the release date as December 20, 2022, and a European reseller's history gave December 5.
How to identify it
The upper mixes two oranges, Orange Frost and Electro Orange, with speckles across the overlays like a lobster's shell. A white border outlines the Swoosh, the tongue and laces are white, the lining is a white and orange check, and the outsole is orange. The rubber band around the forefoot and the bib-themed insole carry over from the 2008 original.
The style code is FD8776-800. The special-box version is identified by its Dalí box and BE@RBRICK figures; the December 22 Nike release came without them.
When the shoe released, Point shared a lineup of Lobster samples that never reached stores, including green and brown, neon green, lime green and black pairs. On October 1, 2026, the lowest listing on one resale platform was $281 before fees, with a most recent recorded sale of $290; the special-box version listed from $395. On a second platform the lowest listing was $316, for a size 4, with other sizes listed up to $1,207.
The numbers
- Release date
- December 2, 2022 (Concepts and Nike app pass); December 22, 2022 (wider Nike release)
- Retail price
- $120 (Nike); $130 (skate shops); $350 (Concepts special box)
- Style code
- FD8776-800
- Production
- Not published
Timeline
Concepts is founded in Cambridge, Massachusetts.
Nike introduces its SB skateboarding line and the SB Dunk Low.
The Concepts x Nike SB Dunk Low 'Red Lobster' releases.
The 'Blue Lobster' releases with a New England sea-monster campaign.
The 'Yellow Lobster' appears as a friends-and-family pair, never offered at retail.
The 'Purple Lobster' and 'Green Lobster' mark the series' 10th anniversary.
Concepts announces release details for the 'Orange Lobster.'
Concepts' 130-piece Surreality apparel and accessories collection goes on sale online.
The 'Orange Lobster' releases at Concepts' website and stores, with a Nike app pass through December 4.
After removing fraudulent orders, Concepts reopens part of the stock in an online drawing.
Nike confirms a second release through its app.
Wider Nike release at $120, without special packaging.
Lowest listing on one resale platform is $281 before fees.
The world in 2022
NASA launches Artemis 1, the first uncrewed flight of its Space Launch System, sending an Orion capsule around the Moon.
The FIFA World Cup opens in Qatar.
OpenAI releases ChatGPT.
The G7 and Australia join the EU in capping the price of Russian crude oil at $60 a barrel.
The National Ignition Facility achieves fusion ignition.
Argentina beats defending champion France to win the World Cup.
Price record
| Date | Price | Kind |
|---|---|---|
| Oct 1, 2026 | $281 | Asking price, not a saleLowest listing on one resale platform, before fees; the platform's most recent recorded sale was $290. |
| Oct 1, 2026 | $316 | Asking price, not a saleLowest listing on a second resale platform, size 4; other sizes listed up to $1,207. |
This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.
By reference price, Nike SB Dunk Low 'Concepts Orange Lobster' is number 74 of 100 in the sneakers entries of the FLOAT 100. 22 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (55 here) is editorial: how much an object defines its field, not price alone.
Did you know
- The Lobster Dunk beat out a Concepts pitch for shoes made from basketball-jersey material.
- Deon Point first thought the lobster idea was lazy and worried it would be compared to Jeff Staple's 'Pigeon' Dunk.
- Pepsi handed out blue foam lobster claws at the Blue Lobster launch; Point says he never got one.
- Point says only 36 Yellow Lobster pairs were made and that he owns the only unworn size 9.
- Concepts and MEDICOM TOY, the toy maker behind the special box's BE@RBRICK figures, were both founded in 1996; the Orange Lobster was their first collaboration.
- Each Orange Lobster came with two bands, silver for Concepts' 25th anniversary and emerald for Nike SB's 20th.
How this page is made
- The figure
- One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
- Realized or not
- A realized price is a completed sale. An asking price, an estimate and a price-guide value are not sales, and are labeled as such wherever they appear.
- The story
- Researched from published records and checked fact by fact. Updated Oct 1, 2026.
- Archive
- Oct 5, 2026