FLOAT 100 · Sneakers · No. 44
Nike SB Dunk Low 'Tiffany' (Diamond Supply Co)
A skate-hardware founder borrowed a jeweler's robin's-egg blue, wrapped it in faux crocodile and posted one photo online, and the $65 skate shoe that followed set off campouts, price hikes and a nickname that now belongs to an entire color.
- Year
- 2005
- Maker
- Nike SB
- By price in sneakers
- 37 of 100
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Create a free account- Official name
- Diamond Supply Co. x Nike Dunk Low Pro SB, known as the 'Tiffany' or 'Diamond' Dunk
- Style code
- 304292-402
- Colorway
- Aqua/Chrome
- Designer
- Nick Tershay ('Nicky Diamonds'), founder of Diamond Supply Co.
- Series
- Nike SB's 'Team Manager' series of skate-brand collaborations
- Released
- August 2005, per Nike SB's archive
- Retail price
- $65
- Box
- Nike SB 'Pink Box' era
- Materials
- Aqua leather base, black croc-embossed leather overlays, metallic silver Swoosh
- Production
- Not published by Nike; one shop's history cites 4,000 pairs, unconfirmed elsewhere
A color nobody had used
In 2005 Nike's skateboarding division, Nike SB, ran what it called the Team Manager series: it invited skate labels to design their own versions of the Dunk Low. One account describes the series as four brands and five styles of the shoe. The lineup included Stussy, whose skate team manager Robbie Jeffers inspired its pair, along with Real Skateboards, Alien Workshop and Hunter Muraira. Diamond Supply Co. was the other.
Diamond's founder, Nick Tershay, known as Nicky Diamonds, built his pair around the light aqua blue long associated with the jeweler Tiffany & Co. He told an interviewer in 2018 that he had never seen the color on a T-shirt, apparel or a sneaker before. He had used it on a Diamond logo T-shirt that people 'were tripping on,' so when the Nike opportunity came, he put it on the shoe.
He paired the blue with black crocodile-embossed leather and a metallic silver Swoosh, and the tongue tag carries the Diamond logo. 'What bugged people out is that I made it look all luxury with the croc skin and the silver Swoosh,' Tershay said. 'It was, like, the most luxury-looking shoe at the time.'
The shoe was not an official Tiffany & Co. collaboration. The jeweler first used the color in 1845, on the cover of its Blue Book, but did not trademark it until 1998, and it would not officially team up with Nike until a 2023 Air Force 1.
From skate hardware to sneaker legend
Tershay founded Diamond Supply Co. in 1998 as a skateboard hardware line. By his own account it was 'just a hardware company that mainly only skateboarders knew about,' though his T-shirt graphics already had a following among streetwear and sneaker fans.
The Dunk changed the company's scale. Tershay said the shoe 'took it to another level,' bringing coverage from sneaker magazines, forums and blogs and 'a whole new fan base besides the skateboarders.' One later retrospective credits the shoe with drawing the attention of sneakerheads as well as skaters.
He has also been candid about what Nike SB did to skate footwear. In the same 2018 interview he said most skaters and skate companies were not on Nike's side in those years, and that once Nike arrived, rival skate-shoe brands' sales fell: 'Nike is Nike. How can you compete? It's impossible.'
One photo, then the lines
Nike SB's own archive calls it 'perhaps the first Dunk to go viral.' Before release, Tershay posted a photo of himself with the shoe; it spread fast, and by the time pairs reached shops, demand was far beyond supply. Nike SB says the photo caused 'campouts and chaos.'
Back then SB Dunks had no fixed release days; they reached skate shops sometime during a given month, and buyers had to be in the know. On the release day at Undefeated in Santa Monica, a news report from August 2005 described a flood of phone calls, an 11 a.m. door opening and people who had probably camped overnight. The shop paired the shoe with an Undefeated x Diamond T-shirt made in an edition of 150.
That release produced the 'Tiffany Kid,' a shopper photographed at the Undefeated release in a head-to-toe outfit matching the shoes. Tershay remembered him clearly: 'Back then he looked off the wall.' Looking at the picture years later, he said, the outfit looked normal.
Shops quickly charged far above the $65 box price. Chris Rice, then working at the Eastern Boarder skate shop, recalled pairs arriving on a Friday and a long line by Saturday morning. He priced them at $150, and the first customer did not blink: 'I sold all of them in a row for 150 bucks. And from that point on, it was just money.' Fakes followed soon after.
How to read the shoe
The shoe is a Dunk Low Pro SB, style code 304292-402, colorway Aqua/Chrome. It has an aqua leather base with black croc-embossed leather overlays, white contrast stitching and metallic silver Swooshes. A white midsole sits on a black rubber outsole. One collector archive describes the black panels as cracked patent leather rather than croc-embossed, but most descriptions, including auction catalogs, say crocodile-embossed.
Nike SB's archive and most press date the release to August 2005. Some resale listings and release databases give specific days in early or late August, and they do not agree, so this page uses the month.
The original is a low top. A high-top version in the same black and Tiffany blue scheme followed years later. Most sources date it to 2014, while two auction catalogs say 2013. In 2018 Diamond and Nike SB released three new Dunk Lows using the same croc texture and silver Swoosh motifs, this time with a Velcro Swoosh that peeled back to show the blue, plus a yellow 'Canary' pair.
The color that kept the name
Sneaker writers rank the shoe at or near the top of the SB line. One major sneaker publication's ranking of the best SB Dunks put it at No. 1, saying no shoe better embodies what an SB Dunk 'was and should be.' Tershay himself is more modest: 'I don't know if it is the greatest SB. I think at the time it was the most hyped one.'
Its reach went past the shoe itself. One collector archive notes that a teal-and-black sneaker still gets called a 'Tiffany' whoever made it. In 2007 Nike SB's 'What The Dunk' combined pieces of earlier SB favorites into one pair, and the Tiffany was among them.
Later Diamond releases did not match the original's frenzy. The 2014 high top sold out but, one writer said, the hype 'wasn't nearly what it was in 2005.' The 2018 Diamond Dunks drew such crowds at a convention release that it was shut down twice. Pairs of the original are still regularly offered, including a size 10 offered in a 2022 online auction marking Nike SB's 20th anniversary, and in 2026 a size 10 was listed for $4,139.
The numbers
- Release date
- August 2005, per Nike SB's archive
- Retail price
- $65
- Style code
- 304292-402
- Colorway
- Aqua/Chrome
- Distribution
- Nike SB skate-shop accounts
- Production
- Not published by Nike; one shop's history says 4,000 pairs
Timeline
Tiffany & Co. first uses its robin's-egg blue on the cover of its Blue Book.
Nick Tershay founds Diamond Supply Co. as a skateboard hardware line; Tiffany & Co. trademarks its blue the same year.
Nike SB launches the Team Manager series, inviting skate brands to design Dunk Lows.
The Diamond Supply Co. Dunk Low Pro SB reaches skate shops at $65 after Tershay's pre-release photo spreads online.
Undefeated in Santa Monica releases the shoe alongside a 150-piece Undefeated x Diamond T-shirt; at an Undefeated release, the 'Tiffany Kid' is photographed in a matching outfit.
Nike SB's 'What The Dunk' includes Tiffany elements among its mashup of earlier SB designs.
A Diamond x Nike SB Dunk High in the same colors releases and sells out (some catalogs date it 2013).
Tershay, in a published interview, calls the 2005 pair 'the most hyped one' and teases a new Nike SB project.
Three new Diamond x Nike SB Dunk Lows release with the original's croc and silver-Swoosh motifs.
A size 10 pair is offered at an online auction marking 20 years of Nike SB.
Tiffany & Co. and Nike release an official Air Force 1 collaboration.
A new size 10 pair is listed for $4,139.
The world in 2005
The Huygens probe landed on Titan, Saturn's largest moon.
Pope John Paul II died; more than four million people traveled to the Vatican to mourn him.
The first YouTube video, 'Me at the zoo,' was uploaded.
Coordinated bombings in central London killed 52 people.
The Mars Reconnaissance Orbiter launched from Cape Canaveral.
Hurricane Katrina made landfall on the U.S. Gulf Coast, killing more than a thousand people.
Price record
| Date | Price | Kind |
|---|---|---|
| Aug 2005 | $65 | Asking price, not a saleOriginal retail price. |
| Aug 2005 | $150 | Private salePrice a New England skate shop charged on release weekend, as recalled by a staff member at the time. |
| Oct 1, 2026 | $4,139 | Asking price, not a saleListed price for a US men's size 10 at a sneaker resale shop. |
This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.
By reference price, Nike SB Dunk Low 'Tiffany' (Diamond Supply Co) is number 37 of 100 in the sneakers entries of the FLOAT 100. 22 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (44 here) is editorial: how much an object defines its field, not price alone.
Did you know
- The shoe was never an official Tiffany & Co. product; the jeweler and Nike did not collaborate officially until 2023.
- Nike SB's own archive calls it 'perhaps the first Dunk to go viral,' thanks to a single pre-release photo Tershay posted.
- A shopper in a fully matching outfit at the Santa Monica release became known as the 'Tiffany Kid.'
- One skate shop sold its first pairs at $150, more than double the $65 retail, and nobody in line objected.
- The 2018 Diamond Dunks hid the Tiffany blue under a removable Velcro Swoosh.
- Diamond Supply Co. started in 1998 as a skateboard hardware line, years before its name was attached to a shoe.
How this page is made
- The figure
- One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
- Realized or not
- A realized price is a completed sale. An asking price, an estimate and a price-guide value are not sales, and are labeled as such wherever they appear.
- The story
- Researched from published records and checked fact by fact. Updated Oct 1, 2026.
- Archive
- Oct 5, 2026