FLOAT 100 · Watches · No. 54
Omega Seamaster Diver 300M (modern 'Bond')
For James Bond's 60th birthday, Omega went back to the blue wave dial Pierce Brosnan wore in GoldenEye and hid the gun-barrel opening of every Bond film in the caseback, set spinning by the seconds hand.
- Year
- 2018-present
- Maker
- Omega
- By price in watches
- 86 of 100
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- Omega, Switzerland
- Reference
- 210.30.42.20.03.002, Seamaster Diver 300M 'James Bond 60th Anniversary' in stainless steel
- Announced
- November 2022, during Omega's London celebration of 60 years of James Bond films
- Movement
- Omega Co-Axial Master Chronometer caliber 8806, automatic, no date, 55-hour power reserve
- Case
- 42 mm stainless steel, 300 m water resistance, helium escape valve
- Dial and bezel
- Blue anodized aluminum with laser-engraved waves; fully luminous bezel with a '60' in place of the triangle
- Caseback
- The Bond gun-barrel opening sequence, with a moire animation driven by the seconds hand
- Bracelet
- Brushed steel mesh, in the style of the titanium No Time To Die watch
- Edition
- Not a limited edition
- Price
- CHF 7,000 at launch; $9,400 on Omega's U.S. site in 2026
The watch that replaced the Submariner
Omega launched the Seamaster Professional Diver 300M in 1993, and it was an immediate success. That year French diver Roland Specker set a world record freshwater free dive to 80 meters in Lake Neuchatel wearing one. In 1994 readers of the German magazine Armbanduhren named the Diver 300M Chronograph their first 'Watch of the Year,' and in 1995 sailors of Team New Zealand, led by Sir Peter Blake, wore it while winning the America's Cup.
The partnership that defined it began in 1995. Before then, screen Bonds had worn a range of watches, most notably versions of the Rolex Submariner. For GoldenEye, costume designer Lindy Hemming chose the Seamaster because she wanted Bond to look more 'modern and European,' and Omega was eager to supply it. Pierce Brosnan wore the quartz Seamaster Professional Diver 300M, reference 2541.80.00, with a blue dial and a blue bezel; in his later films he wore the automatic chronometer 2531.80.00.
Sales of the watch soared. Daniel Craig wore a Diver 300M in Casino Royale in 2006 (reference 2220.80.00), and the model appeared in six Bond films in all, while the Planet Ocean, Aqua Terra and a limited Seamaster 300 took turns in others.
2018: a new generation, then a titanium Bond
In 2018 Omega rebuilt the line: 14 new Diver 300M models, six in steel and eight in steel and gold, each in a 42 mm case with the METAS-approved Master Chronometer caliber 8800. The new watches kept the laser-engraved wave dials and moved to ceramic bezels.
For Daniel Craig's final film, No Time to Die, Omega made a Diver 300M that broke with the line's habits: a titanium case, a black dial, no date window and, for the first time on a Seamaster, a Milanese mesh bracelet. It ran on the no-date Master Chronometer caliber 8806 and was designed in collaboration with Craig. Its reference is 210.90.42.20.01.001.
The 60th anniversary watch is a cousin of that model, not a replacement. It keeps the no-date 8806 and the mesh bracelet but returns to steel and to the blue of 1995.
GoldenEye blue and a gun barrel on the back
Omega announced the steel watch in November 2022 while in London celebrating the franchise's 60th birthday. The dial is blue oxalic anodized aluminum with laser-engraved waves, inspired by the Diver 300M worn in GoldenEye. The bezel is anodized aluminum too, rather than the ceramic of the regular collection, and is fully luminous. A commemorative '60' replaces the usual inverted triangle at 12 o'clock, and the seconds hand ends in a lollipop.
The caseback replays the opening of the films: Bond in silhouette inside the spinning gun barrel. It sits beneath a sapphire crystal decorated with micro-structured metallization, and a 'moire' animation, which Omega described as patent pending at launch, moves with the running of the lollipop seconds hand. The effect follows the animated Snoopy caseback Omega introduced on a Speedmaster in 2020.
Caliber 8806 is a self-winding Co-Axial Master Chronometer with a silicon balance spring, certified by the Swiss Federal Institute of Metrology and resistant to magnetic fields above 15,000 gauss. Published specifications give 35 jewels, 25,200 vibrations per hour and a 55-hour power reserve. The bracelet is brushed steel mesh, and the watch arrives in a blue wooden box patterned like the original Diver 300M, with three dots taken from the films' opening sequence and a secret push button on its right side.
Sources disagree on thickness. Omega lists the case at 14.26 mm, with 49.93 mm lug to lug and 20 mm between the lugs; launch coverage gave 13.15 mm and a reference database gives 13.56 mm. Omega's figure is used here.
The Jamaican-flag sibling
Alongside the steel watch, Omega unveiled a Canopus white gold Seamaster with a natural grey dial whose pattern differs on every piece. Its bezel, in tribute to the Jamaican flag, is set with green and yellow treated natural diamonds in ten shades plus two clear diamonds at 12 o'clock as a nod to Ian Fleming's Goldeneye estate in Jamaica. It uses caliber 8807 with the same animated caseback and was priced at CHF 135,000.
The steel watch was the one meant for collectors at large. Omega described it as a watch in limited production rather than a numbered limited edition, the same approach it took with the No Time to Die model and the 2020 Snoopy.
Price and resale
At launch the steel watch was priced at CHF 7,000, about $7,400 at the exchange rate of November 2022, and it was available immediately. That was nearly $2,000 less than the titanium No Time to Die model.
Omega's U.S. retail price had risen to $9,400 by 2026, when the brand's website still listed the reference. On the secondary market, an example sold online in Hong Kong on September 24, 2024, for HKD 56,700 against an estimate of HKD 40,000 to 80,000. A brand-new 2022 example was also offered at auction in 2023.
The numbers
- Reference
- 210.30.42.20.03.002
- Caliber
- Omega 8806, automatic Co-Axial Master Chronometer, no date, 35 jewels, 25,200 vph, 55-hour power reserve, magnetic resistance above 15,000 gauss
- Case
- 42 mm stainless steel, 14.26 mm thick (Omega), 49.93 mm lug to lug, 20 mm lugs, helium escape valve
- Dial and bezel
- Blue anodized aluminum, laser-engraved waves; aluminum bezel, fully luminous
- Water resistance
- 300 m / 1,000 ft
- Weight
- About 156 g
- Production years
- 2022 to present (still listed by Omega in 2026)
- Production numbers
- Not limited and not published by Omega
Timeline
Omega launches the Seamaster Professional Diver 300M; Roland Specker free dives to 80 meters in Lake Neuchatel wearing one.
The Diver 300M Chronograph is named the first 'Watch of the Year' by readers of Armbanduhren.
Team New Zealand wins the America's Cup wearing Diver 300Ms.
Pierce Brosnan wears the blue-dial quartz Diver 300M, ref. 2541.80.00, in GoldenEye.
Bond switches to the automatic chronometer 2531.80.00 in Tomorrow Never Dies.
Daniel Craig wears the Diver 300M ref. 2220.80.00 in Casino Royale.
Omega relaunches the Diver 300M with 14 models, ceramic bezels and caliber 8800.
No Time to Die features the titanium, no-date, mesh-bracelet Diver 300M ref. 210.90.42.20.01.001 with caliber 8806.
Omega announces ref. 210.30.42.20.03.002 in London for 60 years of Bond, priced at CHF 7,000, with a Canopus gold sibling at CHF 135,000.
An example sells online in Hong Kong for HKD 56,700.
Omega's U.S. site lists the watch at $9,400.
Omega releases a Diver 300M Chronograph variant for the video game 007 First Light.
The world in 2022
Queen Elizabeth II dies at Balmoral at 96; Charles III becomes king.
Dr. No, the first Bond film, marks 60 years since its release.
Rishi Sunak becomes UK prime minister after Liz Truss's 50-day tenure.
NASA launches Artemis 1, sending an uncrewed Orion capsule around the Moon.
The FIFA World Cup opens in Qatar; Argentina wins it on December 18.
OpenAI releases ChatGPT.
Price record
| Date | Price | Kind |
|---|---|---|
| Nov 2022 | $7,400 | Asking price, not a saleLaunch retail price CHF 7,000; the USD figure is the launch coverage's approximate conversion at the time. |
| Sep 24, 2024 | $7,283 | Sold at auctionAt an online auction in Hong Kong: HKD 56,700 (including buyer's premium), shown in USD at the Federal Reserve rate on the sale date (1 HKD = 0.1284 USD). |
| 2026 | $9,400 | Asking price, not a saleU.S. retail price listed on Omega's website. |
This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.
By reference price, Omega Seamaster Diver 300M (modern 'Bond') is number 86 of 100 in the watches entries of the FLOAT 100. 54 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (54 here) is editorial: how much an object defines its field, not price alone.
Did you know
- The bezel's commemorative '60' sits where every other Diver 300M has an inverted triangle.
- The presentation box hides a secret push button on its right side.
- Brosnan's GoldenEye Seamaster was a quartz watch, ref. 2541.80.00.
- The No Time to Die Diver 300M was the first Seamaster on a Milanese mesh bracelet and the first in its line without a date window.
- Omega notes that the 8806's rotor and bridges are rhodium-plated with Geneva waves in arabesque.
- In May 2026 Omega made a Seamaster chronograph for a Bond video game, the first time Bond wore a chronograph Seamaster.
How this page is made
- The figure
- One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
- Realized or not
- A realized price is a completed sale. An asking price, an estimate and a price-guide value are not sales, and are labeled as such wherever they appear.
- The story
- Researched from published records and checked fact by fact. Updated Oct 1, 2026.
- Archive
- Oct 5, 2026