Rolex Daytona 'John Player Special' Ref. 6264

Maker: Rolex
Year: 1969-1970
Rank: 3 of 100
Identifier: Ref. 6264, 18k yellow gold, black 'John Player Special' Paul Newman dial

Rolex Daytona 'John Player Special' Ref. 6264

Realized at auction: $1,530,000, dated 2024. This is a realized sale. Somebody paid it.

What is it, and why is it in the FLOAT 100?

One of the rarest and most coveted Daytona configurations — gold case with black exotic dial echoing the JPS F1 livery; only a handful known.

Ref. 6264, 18k yellow gold, black 'John Player Special' Paul Newman dial

What is the best-sourced number for it?

Figure: $1,530,000
Kind: Realized at auction
Date: 2024

A realized auction price is what a buyer actually paid on the date shown, including the buyer's premium where the sale reported it. It is the strongest kind of reference price, and it is a record of one sale of one object on one day, not a promise of what the next example will bring.

By reference price, Rolex Daytona 'John Player Special' Ref. 6264 is number 9 of 100 in the watches entries of the FLOAT 100. 23 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (3 here) is editorial: how much an object defines its field, not price alone.

How this is made

The figure: One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
Realized or not: A realized price is a completed sale. A market asking price and a price-guide value are not sales, and are labeled as such wherever they appear.
Why no grade ladder: Most FLOAT 100 entries are individual objects. There is one of this, so there is no population and no spread across grades to show.
Archive: 2026-08-08

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