FLOAT 100 · Sneakers · No. 24
Travis Scott x Air Jordan 1 High OG 'Mocha'
A Houston rapper flipped the Swoosh backwards on the most famous basketball shoe ever made, hid a stash pocket in the collar, and turned a $175 retro into one of the most chased sneakers of its decade.
- Year
- 2019
- Maker
- Nike / Jordan Brand x Travis Scott
- By price in sneakers
- 49 of 100
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Create a free account- Official name
- Air Jordan 1 Retro High OG TS SP, Travis Scott 'Mocha' (also called 'Cactus Jack')
- Style code
- CD4487-100
- Colorway
- Sail/Black-Dark Mocha-University Red
- Designer
- Travis Scott (Cactus Jack) with Jordan Brand
- Retail price
- $175
- Release dates
- February 10, 2019 (first SNKRS launch); April 30, 2019 (Scott's birthday); May 11, 2019 (wide release)
- Signature details
- Oversized backward Swoosh on the lateral side, standard Swoosh on the medial side, hidden collar stash pocket, debossed face logo on the heel
- Included accessories
- Extra laces in pink, red, sail and brown, per one market listing
- Production
- Not published by Nike
A backward Swoosh
The Air Jordan 1 had been reissued in hundreds of colorways by 2019, and almost all of them kept the same basic grammar: leather panels, a Swoosh sweeping toward the heel, a Nike Air tag on the tongue. Travis Scott's version broke that grammar on purpose. On the lateral side of each shoe an oversized black leather Swoosh runs backward, its tail pointing at the toe. On the medial side a normal Swoosh sits in its usual place.
The rest of the shoe follows the same idea of small, deliberate wrongness. The woven tongue tags are shifted and stitched to the side of the tongue rather than the top. The insoles are mismatched. Behind the ankle, in the collar, is a hidden Velcro pocket that release coverage described as a stash pocket for cash. Scott's hand-drawn face logo is debossed on the heel, and Cactus Jack branding appears on the tongue and the medial side.
The palette is earthy: a white leather base, mocha brown suede overlays, black Swooshes, a yellowed midsole and a mocha outsole, with red on the Nike Air tongue label. Release coverage said Scott designed it with his childhood in mind, the textures and colors standing for his backyard and playing outside.
La Flame from Missouri City
Travis Scott was born Jacques Bermon Webster II on April 30, 1991, in Houston, and grew up in Missouri City, a middle-class suburb bordering southwest Houston. He has said his stage name combines the name of a favorite uncle, Travis, with the first name of one of his biggest inspirations, Kid Cudi, whose real name is Scott Mescudi. He graduated from Elkins High School at seventeen and left the University of Texas at San Antonio in his second year to pursue music.
His third album, Astroworld, came out on August 3, 2018, debuted at number one on the Billboard 200 with 537,000 album-equivalent units in its first week, and produced his first number-one single, 'Sicko Mode.' By then he had founded his own label, Cactus Jack Records, in 2017.
His road to Jordan Brand ran through his music. A sports business publication traces the relationship to a Jordan Trunner LX player edition made for his Birds in the Trap Sing McKnight tour, followed in 2018 by his first retail Jordan, an Air Jordan 4 in the colors of the Houston Oilers. At that shoe's Houston block party in June 2018, Scott told a local television station he had wanted to give Houston a sense of style: 'I always thought the Oilers had the freshest jerseys.'
Three drops and a frenzy
The shoe surfaced months before anyone could buy it. Scott wore a pair during a Rolling Stone photo shoot, and leaked photos of the sample circulated through late 2018 and early 2019. It first launched without warning on Nike's SNKRS app on February 10, 2019. A second release followed on April 30, Scott's 28th birthday, the same day Nike announced the wide release.
That wide release came on May 11, 2019, at $175, alongside matching apparel, through the SNKRS app and dozens of independent boutiques worldwide. Most stores ran raffles with in-store pickup; only a handful sold online. A sneaker news site that compiled the store list warned readers plainly that it would not be easy to buy.
Nike has not published how many pairs were made. What the release did establish was a formula: a familiar silhouette, a single rule-breaking detail that anyone could spot from across a room, and a story about the artist built into hidden features.
How to read a pair
The fastest check is the Swoosh: oversized, black and backward on the outside of each shoe, normal on the inside. The Nike Air tongue label should be red and sewn to the side of the tongue. The collar pocket should open, and the heel should carry Scott's face logo debossed into the leather.
Market listings describe a complete pair as coming with extra laces in pink, red, sail and brown, plus pink Cactus Jack tissue paper in the box. A full set of laces and the box paper are part of what makes a pair complete.
Early release coverage, written while pre-release pairs were circulating in photos, described the backward Swoosh as embroidered and carrying a small Cactus Jack logo. Samples and the release version are worth comparing closely, since photos of pre-release pairs circulated for months before the shoe could be bought.
From retail to grail
Resale prices have sat far above the $175 retail price ever since. On October 1, 2026, the lowest asking price across all sizes on one major resale marketplace was $899 before fees, and the most recent completed sale it showed was $1,240, size not stated.
Pairs have also crossed into the traditional auction world. In July 2022 a gently used pair in size 10 was offered at auction in Sarasota, Florida, with an estimate of $1,200 to $1,600. At the far end of the market, an authentication company offered pairs signed by Michael Jordan in black paint pen, in an edition of 23, at $24,999.99 each.
These are asking prices and estimates, not a valuation. Condition, size and completeness move individual sales by hundreds of dollars.
The shoe that started it all
A sneaker news site looking back in 2026 called the Mocha High 'the shoe that started it all' for Scott's run with Jordan Brand, and said the upside-down Swoosh 'has since become one of the most replicated and talked about details in sneaker culture.' The design returned in a low-top version later in 2019 and in a three-way collaboration with Hiroshi Fujiwara's fragment design in 2021.
A sports business publication argued in 2022 that Scott had become Jordan Brand's 'certified breadwinner' who 'wasn't a basketball player,' and that general-release retros styled after his pairs, including mocha-toned Air Jordan 1 Highs, sold in large numbers on the strength of his influence. It also reported that Scott had been seen in New York's SoHo neighborhood wearing an inverted, 'Reverse Mocha' take on the High, a version that, as of that report, had not been released.
The numbers
- Style code
- CD4487-100
- Colorway
- Sail/Black-Dark Mocha-University Red
- Retail price
- $175
- First release
- February 10, 2019, Nike SNKRS app
- Second release
- April 30, 2019
- Wide release
- May 11, 2019
- Production
- Not published by Nike in any source found
Timeline
Jacques Bermon Webster II, later Travis Scott, is born in Houston.
Scott founds Cactus Jack Records; Jordan Brand outfits him with a Jordan Trunner LX player edition for his tour.
Scott's first retail Jordan, the Houston Oilers-inspired Air Jordan 4 'Cactus Jack', launches with a Houston block party; more than 3,000 people show up.
Astroworld is released and debuts at number one.
The Travis Scott Air Jordan 1 High first releases on Nike's SNKRS app.
A second release on Scott's birthday; Nike announces the wide release.
Wide release worldwide at $175, through SNKRS and select retailers, mostly by raffle.
A low-top version of the Travis Scott Air Jordan 1 follows.
The Travis Scott x fragment Air Jordan 1 High reuses the backward Swoosh in a three-way collaboration.
A gently used pair is offered at auction in Sarasota, Florida, estimated at $1,200 to $1,600.
A sneaker news retrospective calls the Mocha High the shoe that started Scott's run with Jordan Brand.
Lowest asking price on a major resale marketplace is $899 across all sizes.
The world in 2019
Super Bowl LIII is played in Atlanta; Tom Brady wins his sixth championship.
A redacted version of the Mueller Report is released to Congress and the public.
Scott releases 'Power Is Power' with SZA and The Weeknd for the Game of Thrones soundtrack.
Avengers: Endgame opens and goes on to gross $2.798 billion.
The U.S. women's soccer team wins its fourth World Cup.
Scott's documentary Look Mom I Can Fly is released on Netflix.
Scott releases 'Highest in the Room,' which debuts at number one on the Billboard Hot 100.
Price record
| Date | Price | Kind |
|---|---|---|
| May 11, 2019 | $175 | Asking price, not a saleOriginal retail price. |
| Oct 1, 2026 | $899 | Asking price, not a saleLowest asking price across all sizes on a major resale marketplace, before fees. An asking price, not a sale. |
| Oct 1, 2026 | $1,240 | Private saleMost recent completed sale shown on a major resale marketplace on this date; size and exact sale date not stated. |
| Oct 1, 2026 | $25,000 | Asking price, not a saleAsking price for a pair autographed by Michael Jordan, one of an edition of 23, listed by an authentication company; seen on this date. |
This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.
By reference price, Travis Scott x Air Jordan 1 High OG 'Mocha' is number 49 of 100 in the sneakers entries of the FLOAT 100. 22 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (24 here) is editorial: how much an object defines its field, not price alone.
Did you know
- The backward Swoosh appears only on the outside of each shoe; the inside carries a normal Swoosh.
- The collar hides a Velcro pocket that release coverage described as a stash pocket for cash.
- The second release was timed to Scott's 28th birthday, April 30, 2019.
- Scott wore the shoe in a Rolling Stone photo shoot before it was released.
- Michael Jordan signed an edition of 23 pairs, offered at $24,999.99 each.
- Scott chose his stage name from his uncle Travis and Kid Cudi's real first name, Scott.
How this page is made
- The figure
- One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
- Realized or not
- A realized price is a completed sale. An asking price, an estimate and a price-guide value are not sales, and are labeled as such wherever they appear.
- The story
- Researched from published records and checked fact by fact. Updated Oct 1, 2026.
- Archive
- Oct 5, 2026