FLOAT 100 · Sneakers · No. 23
Travis Scott x Air Jordan 1 Low OG 'Mocha'
Teased on a concert tour and dropped without warning on a Friday night, a $130 low-top with its Swoosh turned backward became the shoe that defined Travis Scott's partnership with Jordan Brand.
- Year
- 2019
- Maker
- Nike / Jordan Brand x Travis Scott
- By price in sneakers
- 42 of 100
Create a free account to see every recorded price and every grade.
Create a free account- Official name
- Travis Scott x Air Jordan 1 Low OG SP, 'Mocha' (also called 'Dark Mocha')
- Style code
- CQ4277-001
- Colorway
- Black/Dark Mocha-University Red-Sail
- Retail price
- $130
- Released
- Surprise drop on travisscott.com the night of July 19, 2019; Nike's SNKRS app on July 20
- Signature detail
- Oversized backward Swoosh on the lateral side
- Other details
- Black upper with dark brown overlays, red branding accents, Cactus Jack branding on the heel and upper, sail midsole, dark brown outsole
- In the box
- Red, pink and black laces and pink box paper
- Companion shoe
- Travis Scott x Air Jordan 1 High 'Mocha,' released May 11, 2019, at $175
- Production
- Not published by Nike
From a high-top to a low
The Air Jordan 1 was produced for Michael Jordan in late 1984 and released to the public on April 1, 1985, designed for Nike by Peter Moore, Tinker Hatfield and Bruce Kilgore. Jordan Brand guarded the model closely; by 2019 it still rarely let anyone rework it.
Travis Scott's first Air Jordan 1, the 'Mocha' High, released May 11, 2019, at $175 under style code CD4487-100, and was called his biggest sneaker moment to that point. Its defining move was a Swoosh flipped to run backward across the lateral side.
Even before the High released, Scott was wearing something new on his Astroworld tour; on-foot images surfaced in late April 2019. Early reports assumed it was a second Air Jordan 1 High. It turned out to be a Low, carrying the same brown and black palette and the same backward Swoosh, cut below the ankle.
La Flame from Missouri City
Travis Scott was born Jacques Bermon Webster II on April 30, 1991, in Houston, and grew up partly in Missouri City, a suburb on Houston's southwest edge. He took his stage name from a favorite uncle, Travis, and from Kid Cudi, whose real name is Scott Mescudi. He studied at the University of Texas at San Antonio before leaving to pursue music.
His third album, Astroworld, released August 3, 2018, debuted at number one with 537,000 album-equivalent units in its first week, and its single 'Sicko Mode' became his first Hot 100 number one. He founded his Cactus Jack label in 2017, and the Cactus Jack name runs across his Nike and Jordan work, including on the heel of this shoe.
His Nike partnership began with an Air Force 1 Low in 2017. By early 2019 he had released an Air Jordan 33, and in the space of a few months that year he released the Jordan 1 High, the Jordan 1 Low and a Jordan 6.
A Friday-night shock drop
Through the spring of 2019, leaked and on-foot photos of the Low circulated, and reports put the release in September, then on a rumored date of August 31. Instead, on the night of Friday, July 19, 2019, Scott put the shoe on sale on his own website with no notice, and it sold out. Nike's SNKRS app followed with a draw the next day, July 20.
That split is why release dates for the shoe vary by source: July 19 for the website drop, July 20 for Nike's release. Retail was $130.
At first the Low was not chased the way the High was. A later editors' ranking recalled that the silhouette initially lacked the support of its high-top counterpart, and that opinion shifted as Jordan Brand released more Lows and the cut became the signature style of the partnership. In that same 2026 ranking, editors placed the original Mocha first among all of Scott's Air Jordan 1 Lows.
How to read the shoe
The upper is black, in nubuck according to one editors' review, with dark mocha brown overlays, University Red accents on the branding and a sail midsole over a dark brown outsole. The backward Swoosh sits on the lateral side only, so the shoe reads differently from each side.
Cactus Jack insignia appears on the heel and on the upper. Pairs came with three extra sets of laces, red, pink and black, and pink box paper.
Because the shoe is widely counterfeited, authenticators point to small things: the color and placement of the 'Cactus Jack' lettering, the bold, tightly spaced 'Nike Air' print on the insole, a clean blue underside to the insole with a printed size number, the factory code and QR alignment on the inside label, and the barcode spacing on the box label.
The template for a decade of Lows
The Mocha Low became the template. A Fragment x Travis Scott Low followed on August 13, 2021, at $150. The 'Reverse Mocha' (DM7866-162), released July 21, 2022, at $150, flipped the color blocking and traded black for white. Later Lows included 'Black Phantom' in December 2022, a women's 'Olive' in April 2023, a golf version in October 2023, 'Canary' and 'Medium Olive' in 2024 and 'Velvet Brown' in December 2024.
The partnership continued through the worst moment of Scott's career. On November 5, 2021, a crowd crush during his set at the Astroworld Festival in Houston killed at least ten people and injured hundreds. Jordan Brand released new Scott Lows the following year and, in 2024, the Jumpman Jack, also known as the CJ-1 T-Rexx, which sold out instantly online.
On October 1, 2026, a second seller listed the original Mocha Low from $1,979 for a size 8.5, with other sizes listed from $2,299 to $3,640, against its 2019 retail of $130.
The numbers
- Style code
- CQ4277-001
- Colorway
- Black/Dark Mocha-University Red-Sail
- Retail price
- $130
- Release date
- July 19, 2019 (travisscott.com); July 20, 2019 (Nike SNKRS)
- Included accessories
- Red, pink and black laces; pink box paper
- Production
- Not published by Nike
Timeline
The Air Jordan 1 is released to the public.
Travis Scott's first Nike collaboration, an Air Force 1 Low, releases; he founds Cactus Jack Records the same year.
Astroworld is released and debuts at number one.
Travis Scott x Air Jordan 33 releases at $185.
An on-foot image of the Air Jordan 1 Low circulates after Scott wears the shoe on his Astroworld tour.
Travis Scott x Air Jordan 1 High 'Mocha' releases at $175, debuting the backward Swoosh.
Reports put the Low's release on a rumored date of August 31.
Scott sells the Low on travisscott.com in an unannounced Friday-night drop; it sells out.
Nike releases the Low through a SNKRS draw at $130.
Travis Scott x Air Jordan 6 'Medium Olive' releases at $250.
Fragment x Travis Scott x Air Jordan 1 Low releases at $150.
Crowd crush at the Astroworld Festival in Houston kills at least ten people.
The 'Reverse Mocha' Low releases at $150, flipping the 2019 color blocking.
The Jumpman Jack, also known as the CJ-1 T-Rexx, releases and sells out instantly online.
'Velvet Brown' Low releases at $150.
An editors' ranking of Scott's Air Jordan 1 Lows places the original Mocha first.
Lowest listing at a second seller is $1,979, size 8.5.
The world in 2019
Super Bowl LIII is played in Atlanta, with Scott booked as a guest during Maroon 5's halftime set.
Scott releases 'Power is Power' with SZA and The Weeknd for Game of Thrones.
The United States marks the 50th anniversary of the Apollo 11 mission, through July 20.
Joaquin 'El Chapo' Guzman is sentenced to life in prison plus 30 years.
Scott's documentary, Look Mom I Can Fly, is released on Netflix.
Scott releases 'Highest in the Room,' which debuts at number one on the Hot 100.
In late 2019, Cactus Jack Records releases the compilation album JackBoys, which tops the Billboard 200.
Price record
| Date | Price | Kind |
|---|---|---|
| Jul 19, 2019 | $130 | Asking price, not a saleOriginal retail price. |
| Oct 1, 2026 | $1,979 | Asking price, not a saleLowest listed price at a second seller, size 8.5; other listed sizes $2,299 to $3,640. |
This is an asking price, not a sale. It is what a seller wanted on the date shown. Asking prices often sit above what buyers pay, but an ask is not a ceiling: a sale can land on either side of it. It is not a value.
By reference price, Travis Scott x Air Jordan 1 Low OG 'Mocha' is number 42 of 100 in the sneakers entries of the FLOAT 100. 22 of those 100 rest on a realized sale; the rest carry an asking price or a guide value, and each page says which. Rank within the FLOAT 100 itself (23 here) is editorial: how much an object defines its field, not price alone.
Did you know
- Most early reports assumed the shoe Scott wore on tour was a second Air Jordan 1 High; it was a Low.
- Release-date reports moved from September to a rumored August 31 before Scott dropped the shoe himself on July 19.
- The backward Swoosh is only on the lateral side of each shoe.
- Scott's stage name combines his favorite uncle's name, Travis, and Kid Cudi's real first name, Scott.
- The 2022 'Reverse Mocha' was made by flipping this shoe's color blocking and trading the black for white.
- When the Low first released it drew less demand than the High; by 2026 editors ranked it first among all of Scott's Jordan 1 Lows.
How this page is made
- The figure
- One reference price, shown with its own kind. FLOAT does not average it with anything or adjust it for time.
- Realized or not
- A realized price is a completed sale. An asking price, an estimate and a price-guide value are not sales, and are labeled as such wherever they appear.
- The story
- Researched from published records and checked fact by fact. Updated Oct 1, 2026.
- Archive
- Oct 5, 2026